Ads Review

Alluring Kitchens
Outdoor Kitchen Campaigns

30-day performance review of all ads running in outdoor kitchen campaigns, with ad creative analysis and new copy recommendations.

Prepared by Market Lead 11 February 2026 Data: 12 Jan – 11 Feb 2026
Overview

Performance Summary

Across 2 outdoor kitchen campaigns (Prospecting + Retargeting), 12 active ads.

$4,342
Total Spend
Across 2 campaigns
104
Total Leads
100 prosp. + 4 retarg.
$41.75
Avg CPL
Blended across all ads
400K
Impressions
400,269 total
1.14%
Avg CTR
4,570 total clicks
Campaigns

Campaign Breakdown

Two campaigns running: broad prospecting and retargeting warm audiences.

[ML] Outdoor Kitchen - Prospecting [Broad]

Spend
$4,236
Leads
100
CPL
$42.36
CTR
1.14%
Reach
89,827
Frequency
4.39

[ML] Outdoor Kitchen - Retargeting

Spend
$106
Leads
4
CPL
$26.61
CTR
1.38%
Reach
1,980
Frequency
3.21
Ad Creatives

All Active Ads - Outdoor Kitchen Campaigns

Visual preview of each ad with performance metrics. Ranked by spend. Click "Preview Ad" to see the live ad on Facebook.

Prospecting [Broad] - 4 Ads

Ad Creative — Image 03
Top Performer
[12-2025] Image 03
Outdoor Kitchen: Guaranteed to Impress.
Get your FREE outdoor kitchen/BBQ kitchen information brochure. >> We will also give you a FREE custom quote & design! Bespoke outdoor kitchen areas. Custom & affordable renovations. Perfect blend of style and functionality. Made in Findon, Adelaide.
$2,667
Spend
66
Leads
$40.42
CPL
1.12%
CTR
Preview Ad →
Ad Creative — Image 01
Strong
[10-2025] Image 01
Outdoor Kitchen: Guaranteed to Impress.
Get your FREE outdoor kitchen/BBQ kitchen information brochure. >> We will also give you a FREE custom quote & design! Bespoke outdoor kitchen areas. Custom & affordable renovations. Perfect blend of style and functionality. Made in Findon, Adelaide.
$981
Spend
24
Leads
$40.85
CPL
1.11%
CTR
Preview Ad →
Ad Creative — Image 02
Average
[11-2025] Image 02
Outdoor Kitchen: Guaranteed to Impress.
Get your FREE outdoor kitchen/BBQ kitchen information brochure. >> We will also give you a FREE custom quote & design! Bespoke outdoor kitchen areas. Custom & affordable renovations. Perfect blend of style and functionality. Made in Findon, Adelaide.
$359
Spend
6
Leads
$59.84
CPL
1.49%
CTR
Preview Ad →
▶
Video Ad • 1,977 views
Video
[09-2025] Video 08
Outdoor Kitchen: Guaranteed to Impress.
Get your FREE outdoor kitchen/BBQ kitchen information brochure. >> We will also give you a FREE custom quote & design! Bespoke outdoor kitchen areas. Custom & affordable renovations. Perfect blend of style and functionality. Made in Findon, Adelaide.
$229
Spend
4
Leads
$57.27
CPL
0.77%
CTR
Preview Ad →

Retargeting - 8 Ads

▶
Video Ad (DPA) • 603 views
Best CPL
[09-2025] Video 01
Dynamic Product Ad
Dynamic product creative - automatically generated from product catalog. Personalized to each viewer based on their browsing behaviour and interests.
$55
Spend
3
Leads
$18.25
CPL
1.54%
CTR
Preview Ad →
Ad Creative — RT Image 02
Retargeting
[11-2025] Image 02
Outdoor Kitchen: Guaranteed to Impress.
Get your FREE outdoor kitchen/BBQ kitchen information brochure. >> We will also give you a FREE custom quote & design! Bespoke outdoor kitchen areas.
$20
Spend
1
Leads
$20.16
CPL
1.15%
CTR
Preview Ad →
▶
Video Ad • 260 views
Retargeting
[09-2025] Video 07
Outdoor Kitchen: Guaranteed to Impress.
Get your FREE outdoor kitchen/BBQ kitchen information brochure. >> We will also give you a FREE custom quote & design!
$19
Spend
0
Leads
-
CPL
1.30%
CTR
Preview Ad →
▶
Video Ad (DPA) • 93 views
Retargeting
[09-2025] Video 03
Dynamic Product Ad
Dynamic product creative - automatically generated from product catalog.
$7
Spend
0
Leads
-
CPL
2.03%
CTR
Preview Ad →
Ad Creative — RT Image 01
Retargeting
[10-2025] Image 01
Outdoor Kitchen: Guaranteed to Impress.
Get your FREE outdoor kitchen/BBQ kitchen information brochure. >> We will also give you a FREE custom quote & design!
$4
Spend
0
Leads
-
CPL
0%
CTR
Preview Ad →
▶
Video Ad (DPA) • 7 views
Retargeting
[09-2025] Video 02
Dynamic Product Ad
Dynamic product creative - automatically generated from product catalog.
$1
Spend
0
Leads
-
CPL
1.56%
CTR
Preview Ad →
Data

Full Ad Metrics Breakdown

All ads with leads, ranked by CPL (best to worst).

Ad Name Campaign Spend Leads CPL CTR CPC CPM LPVs LPV→Lead Preview
1 Video 01 [Sep 25] Retargeting $54.74 3 $18.25 1.54% $1.34 $20.59 8 37.5% View
2 Image 02 [Nov 25] Retargeting $20.16 1 $20.16 1.15% $1.06 $12.21 8 12.5% View
3 Image 03 [Dec 25] Prospecting $2,667 66 $40.42 1.12% $0.84 $9.39 1,015 6.5% View
4 Image 01 [Oct 25] Prospecting $981 24 $40.85 1.11% $1.38 $15.26 226 10.6% View
5 Video 08 [Sep 25] Prospecting $229 4 $57.27 0.77% $2.25 $17.38 30 13.3% View
6 Image 02 [Nov 25] Prospecting $359 6 $59.84 1.49% $0.74 $11.05 175 3.4% View
Analysis

Key Insights

What's working, what's not, and what to do about it.

Image 03 is the clear volume winner
Receiving 63% of total spend ($2,667) and generating 63% of all leads (66). It has the best CPM ($9.39) and lowest CPC ($0.84) of any prospecting ad, meaning Meta's algorithm is strongly favouring this creative. The $40.42 CPL is solid for outdoor kitchen leads.
Image ads dominate over video ads in prospecting
The 3 image ads collectively generated 96 leads at ~$41.77 CPL, while Video 08 generated only 4 leads at $57.27 CPL. Images are performing 27% better on CPL. Video 08 also has the worst CTR (0.77%) - likely the hook isn't stopping the scroll.
Frequency approaching fatigue on prospecting campaign
Campaign frequency is at 4.39, and Image 03 is at 3.30. As this creeps above 4, expect CPL to rise and CTR to drop. New creative variations should be introduced now to refresh the audience before fatigue sets in.
Retargeting Video 01 has the lowest CPL ($18.25)
This dynamic product ad (DPA) is converting retargeting audiences at less than half the prospecting CPL. 37.5% of landing page views convert to leads - exceptional form completion rate. Consider increasing retargeting budget to capture more warm leads.
Image 02 (Nov) gets good clicks but poor conversion
Highest CTR (1.49%) and lowest CPC ($0.74) of any prospecting ad, but only 3.4% LPV-to-lead conversion vs 6.5% for Image 03 and 10.6% for Image 01. The image attracts attention but may not qualify the right audience, or the landing page experience differs.
All ads use identical copy - no messaging tests running
Every ad uses the same body text, headline, and CTA. While consistency is fine, there's a significant opportunity to test different messaging angles to potentially lower CPL further.
Current Creative

Current Ad Copy (Used Across All Ads)

Same copy runs on every image and video ad in both campaigns.

Headline

Outdoor Kitchen: Guaranteed to Impress.

Primary Text

Get your FREE outdoor kitchen/BBQ kitchen information brochure. >> We will also give you a FREE custom quote & design! ✓ Bespoke outdoor kitchen areas ✓ Custom & affordable renovations ✓ Perfect blend of style and functionality 📍 Made in Findon, Adelaide >> Request your FREE information brochure, custom design & custom quote today!

CTA Button

Learn More
Recommendations

3 New Ad Copy Variations

Test different psychological angles while maintaining the same lead magnet offer (free brochure + free custom quote & design). Pair each with Image 03 to isolate copy as the variable.

Ad Copy 1

Angle: Social Proof + Seasonal Urgency
Headline
Adelaide's Most Trusted Outdoor Kitchen Builder
Primary Text
Adelaide homeowners are booking their outdoor kitchen builds for Autumn - and our design calendar fills fast. Here's why 100+ Adelaide families chose Alluring Kitchens: ✓ Custom-designed & built in Findon, Adelaide (not imported flat packs) ✓ From concept to completion - one team handles everything ✓ Premium materials at surprisingly affordable prices 📖 Get your FREE Outdoor Kitchen Brochure - see real builds, pricing ranges, and design ideas for your space. We'll also include a FREE custom design & quote tailored to your backyard. 👉 Tap "Learn More" below before the Autumn build slots fill up.
Learn More
Why this angle: Adds social proof ("100+ Adelaide families") and seasonal urgency ("Autumn build slots fill fast") which are missing from current copy. Positions against flat packs (a known pain point from the existing engagement posts). Maintains the free brochure + quote offer.

Ad Copy 2

Angle: Problem-Aware / Pain Point Agitation
Headline
Your Backyard Deserves Better Than a Rusty BBQ
Primary Text
Still cooking on a standalone BBQ that's seen better days? Imagine this instead: 🍴 A fully custom outdoor kitchen with built-in BBQ, stone benchtops & storage 🍴 Entertaining guests without running back inside every 5 minutes 🍴 A space that actually adds value to your home Alluring Kitchens designs & builds bespoke outdoor kitchens right here in Adelaide - no cookie-cutter flat packs, no overseas imports. 📖 Download our FREE Outdoor Kitchen Brochure to see real Adelaide builds, materials, and pricing. Plus, we'll create a FREE custom design & quote for your exact space. No obligation. Just inspiration for what's possible.
Learn More
Why this angle: Opens with a relatable pain point (old/rusty BBQ) that most Adelaide homeowners with aging outdoor areas will connect with. Uses "imagine this" future pacing to help them visualise the outcome. The "no obligation" close reduces friction for lead form completions.

Ad Copy 3

Angle: Lifestyle / Aspirational Vision
Headline
The Outdoor Kitchen Your Mates Won't Stop Talking About
Primary Text
Picture this: Saturday arvo, cold drink in hand, steaks sizzling on your built-in BBQ, mates gathered around your brand new outdoor kitchen. That's the Alluring Kitchens difference. We design & build custom outdoor kitchens in Adelaide that turn your backyard into the place everyone wants to be: ✓ Fully custom - designed around YOUR space, not a template ✓ Built locally in Findon with premium Australian materials ✓ From compact BBQ areas to full outdoor entertaining setups 📖 Grab your FREE Outdoor Kitchen Brochure - packed with real Adelaide builds, design ideas, and pricing info. We'll also throw in a FREE custom design & quote for your backyard. 👉 Tap below to get started.
Learn More
Why this angle: Leads with aspirational lifestyle imagery using Australian language ("Saturday arvo", "mates"). Triggers emotional response before listing features. The "place everyone wants to be" framing taps into social status and entertaining - key drivers for outdoor kitchen purchases.
Next Steps

Testing & Optimisation Plan

1. Launch all 3 copy variations with Image 03
Since Image 03 is the winning creative, pair each new copy variation with the same image to isolate the copy as the variable. Run in the existing Prospecting [Broad] campaign as new ads alongside the current winner.
2. Increase retargeting budget
Retargeting is only $106/month (2.4% of total outdoor kitchen spend) but delivering $26.61 CPL - 37% cheaper than prospecting. Consider increasing to $250-400/month to capture more warm leads. Video 01 (DPA) at $18.25 CPL is especially strong.
3. Monitor Image 03 frequency
At 3.30 frequency and campaign-level 4.39, creative fatigue is approaching. If CPL rises above $50 or CTR drops below 0.9%, rotate the new copy variations in and pause the original to refresh the audience.
4. Consider pausing Video 08 in prospecting
$229 spend at $57.27 CPL and 0.77% CTR. This is 37% more expensive per lead than Image 03 and getting minimal budget allocation from Meta's algorithm already. Reallocate budget to the image ads or new copy tests.
Prepared by Market Lead
Data source: Meta Ads API • Period: 12 January – 11 February 2026 • All figures in AUD