Casad Health - Performance Insights (Last 30 Days)

Hi Team,

Here's how Casad Health has performed last 30 days -

Jan 11 - Feb 10

✅ Conversions: 86

✅ Cost Per Conversion: $23.45

✅ Conversion Rate: 15.81%

➡️ Spend: $2,016.53

➡️ Spend This Month: $671.59

✅ Tracking To Spend: $2,089 (Budget: $2500)

✅ Conversions Tracking To Generate: 112

✅ Cost Per Conversion This Month: $18.66

Insights

✅ 'Quiz Submits' continue to record healthy volume (63) > the Quiz remains a strong lead generation tool, with users actively engaging via genuine, research-based searches

✅ Core queries like 'perimenopause test', 'hormone replacement therapy', 'hormonal imbalance' are all converting

✅ Account clicks increased +7.5% period-over-period (544 vs 506) > more users are engaging with the ads

✅ Account visibility has also expanded significantly, with impressions up +47%

✅ Phone engagements ('Click to Call' + 'Phone Calls') are up +33% > indicating stronger intent from users hitting the landing pages

✅ The 'Other Services' Search campaign is growing nicely > 11 conversions (up from 7 prior) > 'pellet therapy', 'skin rejuvenation' and 'microneedling' queries are all contributing

✅ BHRT Search remains the core performer at $16.13 CPL (64 conversions) > this continues to deliver the bulk of leads at healthy costs

✅ Branded searches are converting well > 'dr casad' (5 conv), 'dr connie casad' (3 conv) > brand awareness is clearly building in the market

✅ February is tracking well > $18.66 CPL this month, projected 112 conversions at current pace

➡️ Any worthwhile feedback regarding Quiz Submits/Leads of late, please let us know

Have a great week ahead,