Casad Health - Performance Last 14 Days

Hi Team,

Here's how Casad Health performed last 14 days -

Feb 15-28

✅ Conversions: 56 (+6%)

➡️ Cost Per Conversion: $26.83 (+41%)

✅ Conversion Rate: 16.09%

➡️ Spend: $1,502

➡️ Spend This Month: $2,508

✅ Tracking To Spend: $2,508 (Budget: $2,500) 🎯

✅ Conversions Tracking To Generate: 109

✅ Cost Per Conversion This Month: $23

Insights

✅ Conversions remained steady at 56 (up from 53 prior, +6%) > the budget increase from the first fortnight continued to deliver consistent lead volume

✅ 'Quiz Submits' continue as the primary lead driver > 44 quiz completions in the second fortnight (up from 34 prior, +29%)

✅ Core queries like 'do i have pcos', 'perimenopause test', 'pcos quiz', 'cushing's syndrome quiz' are all converting through the quiz

✅ BHRT Search remains the core performer > 40 conversions at $19.20 CPL (up from 38 at $15.76 prior) > continues to deliver the bulk of qualified leads at strong costs

✅ Performance Max doubled its output > 14 conversions (up from 7 prior, +100%) at $28.57 CPL > the elevated budget gave PMax more room to find qualified users and it responded well

✅ Brand searches remain strong > 'dr connie casad' (6 conv), 'dr casad' (1 conv), 'casad' (1 conv) > brand awareness continues to build in the market

➡️ Cost Per Conversion rose to $26.83 (from $18.98 prior) > this reflects the faster budget ramp to hit the $2,500 monthly target > the full-month CPL of $23.01 remains healthy

➡️ As budgets stabilize in March, we'd expect CPL to settle back down

➡️ 'Other Services' Search had a quieter fortnight > 2 conversions (down from 8 prior) > budget was focused on BHRT and PMax to ensure monthly spend targets were met

✅ Overall, February was a strong month > 109 conversions at $23.01 CPL on $2,508 spend against a $2,500 budget > the underspend issue has been resolved and the account is delivering consistently

Have a great week ahead,