Media Spend Report

DM Property
Total Media Spend

Google Ads and Meta Ads spend breakdown by project (Early and Milli), June 2024 to October 2025.

26 February 2026 Prepared by: Market Lead All figures in AUD
Key Dates

First & Last Impression Dates

Exact dates when the first and last impressions were served for each project and platform.

Project Platform First Impression Last Impression
EarlyMeta Ads6 June 202419 August 2025
EarlyGoogle Ads10 June 202419 August 2025
MilliMeta Ads24 March 20253 October 2025
MilliGoogle Ads26 March 20256 October 2025
Summary

Lifetime Totals

June 2024 through October 2025 (17 active months).

$78,534
Total Media Spend
$58,357
Early Project
$20,177
Milli Project
89%
Meta Ads Share

Combined Spend by Project

Google Ads + Meta Ads combined, broken down by Early and Milli

Combined

Monthly Spend by Project

All platforms combined. Early ran Jun 2024 to Aug 2025. Milli launched Mar 2025, wound down Oct 2025.

Month Early Milli Total
Jun 2024$2,984$0$2,984
Jul 2024$4,122$0$4,122
Aug 2024$4,230$0$4,230
Sep 2024$4,666$0$4,666
Oct 2024$4,883$0$4,883
Nov 2024$4,425$0$4,425
Dec 2024$4,505$0$4,505
Jan 2025$4,599$0$4,599
Feb 2025$3,830$0$3,830
Mar 2025$3,993$903$4,896
Apr 2025$4,354$2,673$7,027
May 2025$2,728$2,443$5,171
Jun 2025$3,469$2,815$6,284
Jul 2025$3,471$3,110$6,581
Aug 2025$2,098$3,480$5,579
Sep 2025$0$4,415$4,415
Oct 2025$0$338$338
TOTAL$58,357$20,177$78,534

Google Ads Breakdown

Search campaigns by project

Google Ads

Monthly Google Ads Spend

Total Google Ads lifetime: $8,828 (11% of total media spend).

Month Early Milli Total
Jun 2024$530$0$530
Jul 2024$925$0$925
Aug 2024$771$0$771
Sep 2024$489$0$489
Oct 2024$957$0$957
Nov 2024$1,343$0$1,343
Dec 2024$600$0$600
Jan 2025$445$0$445
Feb 2025$305$0$305
Mar 2025$237$0$237
Apr 2025$189$318$508
May 2025$146$40$186
Jun 2025$154$90$243
Jul 2025$101$343$444
Aug 2025$46$295$341
Sep 2025$0$481$481
Oct 2025$0$23$23
TOTAL$7,239$1,589$8,828

Meta Ads Breakdown

Prospecting and retargeting campaigns by project

Meta Ads

Monthly Meta Ads Spend

Total Meta Ads lifetime: $69,706 (89% of total media spend).

Month Early Milli Total
Jun 2024$2,454$0$2,454
Jul 2024$3,197$0$3,197
Aug 2024$3,459$0$3,459
Sep 2024$4,177$0$4,177
Oct 2024$3,927$0$3,927
Nov 2024$3,081$0$3,081
Dec 2024$3,905$0$3,905
Jan 2025$4,154$0$4,154
Feb 2025$3,525$0$3,525
Mar 2025$3,756$903$4,659
Apr 2025$4,165$2,354$6,519
May 2025$2,582$2,403$4,986
Jun 2025$3,315$2,725$6,040
Jul 2025$3,370$2,767$6,137
Aug 2025$2,052$3,186$5,238
Sep 2025$0$3,934$3,934
Oct 2025$0$315$315
TOTAL$51,118$18,587$69,706
Timeline

When Were Ads Paused?

Ad Pause Timeline

  • Early project: First impression 6 Jun 2024 (Meta) / 10 Jun 2024 (Google). Last impression 19 Aug 2025 on both platforms.
  • Milli project: First impression 24 Mar 2025 (Meta) / 26 Mar 2025 (Google). Last impression 3 Oct 2025 (Meta) / 6 Oct 2025 (Google).
  • October 2025: Wind-down month. Only $338 total spend (Google $23, Meta $315). Both platforms essentially paused mid-month.
  • November 2025 onwards: All ads fully paused. Zero spend. All campaigns remain paused.

Additional Spend

  • No additional campaigns exist in either the Google Ads or Meta Ads accounts outside of Early and Milli.
  • All 9 Google Ads campaigns and all 7 Meta Ads campaigns are tagged to one of the two projects.
  • The totals above represent 100% of all media spend across both ad accounts.

Platform Split

  • Meta Ads: $69,706 (89% of total spend). Primary channel across both projects.
  • Google Ads: $8,828 (11% of total spend). Supplementary search presence.
  • Average monthly spend (active months): ~$4,620/month combined.
  • Peak month: April 2025 at $7,027 (both projects running simultaneously).
Market Lead · DM Property Media Spend Report · February 2026 · Confidential