Google Ads Audit
Fun Gear
Google Ads Audit
30-day performance analysis with insights, forecasting, and recommendations.
Revenue-Only Audit: No margin or returns data provided.
All values reflect Google-reported revenue, not actual profit.
Key Insights
- Watch efficiency: spend up -55.7% but conversions only up -90.3%.
- Account ROAS of 0.1x is below target of 3x. Review underperforming campaigns.
- Low waste at 0.0%. Search term coverage is efficient.
- 9 GOOD performing assets. Consider testing more variations to find BEST performers.
- This audit uses Google-reported revenue only. Profit, margins, and returns data were not provided - actual profitability may differ significantly.
Performance Summary
Watch efficiency: spend up -55.7% but conversions only up -90.3%.
| Metric |
Spend |
Conversions |
Value |
ROAS |
Clicks |
Impressions |
CTR |
CPA |
| Current |
A$1,237 |
3 |
A$151 |
0.1x |
952 |
73,661 |
1.29% |
A$412.29 |
| Change |
↓ 55.7% |
↓ 90.3% |
↓ 95.6% |
↓ 90.0% |
↓ 40.1% |
↓ 69.3% |
↑ 95.0% |
↑ 357.4% |
Budget Pacing & Forecast
Recent spend is 88% below average. Consider investigating if this is intentional.
Next 30 Days Projection
Spend: A$794
Conversions: 6
Value: A$589
Rest of Month (12 days)
Spend: A$261
Conversions: 2
Value: A$165
Bid Management Insights
CPC levels are stable. Average conversion value is A$50.33.
Highest CPC Analysis
| Period |
Highest CPC Keyword |
Highest CPC Search Term |
| Last 7 Days |
A$0.13
fungear
Campaign: [ML] Search - Brand
|
A$0.00
N/A
Campaign: N/A
|
| Last 30 Days |
A$0.85
fun gear
Campaign: [ML] Search - Brand
|
A$0.00
N/A
Campaign: N/A
|
Conversion Tracking Health
2 conversion actions are tracking properly.
Look for lines that suddenly drop to zero - this indicates broken conversion tracking.
Zero-Conversion Search Terms
Low waste at 0.0%. Search term coverage is efficient.
0 search terms with A$0 spend and zero conversions
(0.0% of total spend).
Top 5 by Spend
| Search Term | Cost | Clicks | Campaign |
|---|
Daily Performance Trend
Campaign Performance
Account ROAS of 0.1x is below target of 3x. Review underperforming campaigns.
Target ROAS: 3x (green ≥ target, yellow ≥ 70% target, red < 70% target)
Top Products
Top 10 products by spend with period comparison
| Product | Cost | Conversions | ROAS |
|---|
| No product data available |
Top Non-Brand Keywords
1 of 2 top non-brand keywords meeting 3x target.
Sorted by cost descending, excluding keywords containing brand terms
| Keyword | Conversions | Cost | ROAS |
|---|
| fun gear |
1 |
A$1 |
38.1x |
| fun gear australia |
1 |
A$1 |
0.0x |
Asset Performance
9 GOOD performing assets. Consider testing more variations to find BEST performers.
LOW Performers - Replace These
| Asset Text | Campaign |
|---|
| No LOW performing assets |
BEST Performers - Replicate These
| Asset Text | Campaign |
|---|
| No BEST performing assets yet |
Geographic Performance
Performance breakdown by location. Identify top-performing regions and potential expansion opportunities.
| Location | Impressions | Clicks | Cost | Conversions |
|---|
| Australia |
3,318 |
522 |
A$448 |
2 |