Kayak Pools Midwest - State Expansion Summary

What We Did

Duplicated the existing S | Indiana search campaign into 7 new state-specific campaigns. Each campaign mirrors the Indiana structure (ad groups, keywords, RSA ads) with state-specific targeting, landing pages, and keyword/ad copy adjustments.

✓ Duplicated full campaign structure (5 ad groups per campaign)
✓ Replaced all Indiana keyword references with respective state names
✓ Mapped Indiana city names (Indianapolis, Fort Wayne, South Bend) to equivalent cities in each state
✓ Updated RSA headlines and descriptions with state-specific copy
✓ Set state-specific landing page URLs for all ads
✓ Configured location targeting per state specifications
✓ All campaigns created as PAUSED for review

Campaign Settings (All 7)

Daily Budget

$19.38 USD

Bidding Strategy

Maximize Conversions

Campaign Type

Search

Status

Paused

Networks

Google Search + Search Partners

Source Campaign

S | Indiana

Campaign Breakdown

Campaign	Campaign ID	Ad Groups	Keywords	RSA Ads	Locations	Status
S \| Iowa	23572249081	5	366	5	6	Paused
S \| Kansas	23572249360	5	366	5	6	Paused
S \| Wisconsin	23572249333	5	366	5	11	Paused
S \| Minnesota	23562326781	5	366	5	6	Paused
S \| Nebraska	23572249114	5	366	5	3	Paused
S \| Missouri	23572249384	5	366	5	1	Paused
S \| Arizona	23572249801	5	366	5	1	Paused

Ad Groups (per campaign)

Ad Group Name Pattern	Keywords	RSA Ads
[State] - Inground Pools	~73 per group	1
[State] - Aboveground Pools	~73 per group	1
[State] - Swimming Pools	~73 per group	1
[State] - Above Ground Swimming Pools	~73 per group	1
New Aboveground [Abbr]	~73 per group	1

City Name Replacements

Indiana city references in keywords and ad copy were mapped to equivalent cities in each state:

State	Indianapolis →	Fort Wayne →	South Bend →
Iowa	Des Moines	Cedar Rapids	Sioux City
Kansas	Wichita	Topeka	Salina
Wisconsin	Milwaukee	Green Bay	Madison
Minnesota	Minneapolis	St. Cloud	Rochester
Nebraska	Omaha	Lincoln	Norfolk
Missouri	Kansas City	St. Louis	Springfield
Arizona	Phoenix	Tucson	Scottsdale

Location Targeting

Iowa (6 locations)

Sioux City, Des Moines, Davenport, Cedar Rapids, Mason City, Ames

Kansas (6 locations)

Salina, Wichita, Topeka, Coffeyville, Emporia, Kansas City KS

Wisconsin (11 locations)

Milwaukee, Green Bay, Madison, Racine, Kenosha, Appleton, Oshkosh, Janesville, Eau Claire, La Crosse, Wausau

Minnesota (6 locations)

Minneapolis, St. Cloud, Rochester, Mankato, Sioux Falls SD, Brookings SD

Nebraska (3 locations)

Omaha, Lincoln, Norfolk (Eastern region only)

Missouri (Statewide)

Entire state targeted

Arizona (Statewide)

Entire state targeted

Landing Pages

State	Landing Page URL
Iowa	pools.kayakpoolsmidwest.com/iowa/
Kansas	pools.kayakpoolsmidwest.com/kansas/
Wisconsin	pools.kayakpoolsmidwest.com/wisconsin/
Minnesota	pools.kayakpoolsmidwest.com/minnesota/
Nebraska	pools.kayakpoolsmidwest.com/nebraska/
Missouri	pools.kayakpoolsmidwest.com/missouri/
Arizona	pools.kayakpoolsmidwest.com/arizona/

Next Steps

● Review all 7 campaigns in Google Ads (currently PAUSED)
● Verify keyword replacements look correct for each state
● Confirm landing page URLs are live and loading correctly
● Check RSA ad headlines/descriptions for any odd replacements
● Enable campaigns when ready to go live

Note: The source Indiana campaign had BMM (Broad Match Modifier) keywords with + prefixes. Since Google retired BMM in 2021, these were converted to standard broad match for the new campaigns. The keywords will behave the same way (BMM already acts as phrase match since Google's update).