Ralph Alexandria
Advertising Partnership
A tailored advertising and lead generation partnership for Lateral Estate's flagship development in Alexandria, Sydney.
The Story So Far
Since launching in October 2025, the Ralph Alexandria campaign has evolved through two strategic phases, each building on real performance data.
Phase 1: Brand Awareness & Volume (Oct - Jan)
Launched Meta Ads with broad targeting and general project messaging. Generated 400+ leads at $18-20 CPL. Identified that lead volume was high but budget alignment was a challenge for many prospects.
Phase 2: Product-Specific Strategy (Feb - Present)
Restructured campaigns by apartment type (1BR, 2BR, 3BR, Penthouse) with pricing in ads. Uploaded 50+ new creatives using your photography and CGI renders. Updated landing page with qualifying form fields. Shifted audience to 35+ high net worth.
Google Ads Activated (Mar 2026)
Brand protection campaigns live, capturing high-intent searches for "Ralph Alexandria" and related terms. Prevents competitor bidding on your project name and captures buyers actively searching.
First Sale: Proof of Full-Funnel Performance
Rebecca Beza (Qantas) first enquired Dec 6, re-engaged Dec 9 and Dec 28, visited on-site, and placed a deposit in early March. This demonstrates the complete journey from Meta Ad impression through to apartment sale, validating the campaign strategy across a 2-month sales cycle.
What's Working
Three strategic pillars are driving improved lead quality and buyer engagement.
Product-Specific Ads
Moving from generic project messaging to bedroom-specific ads with pricing has pre-qualified leads and eliminated sticker shock. Prospects now self-select their apartment type and price range before enquiring.
Landing Page Optimisation
The form now captures apartment preference, budget range, and tour readiness. Mobile UX improvements (popup calendar widget) have streamlined the booking experience. CTA and headline testing ongoing.
Multi-Channel Coverage
Meta Ads drive awareness and prospecting across targeted audiences. Google Ads capture high-intent brand searches. Retargeting keeps Ralph Alexandria top of mind for prospects still in their decision window.
Active Ad Creatives
A sample of the 50+ ads currently running across Meta for Ralph Alexandria.
Facebook & Instagram Ads
Product-specific creatives across apartment types, using your photography and CGI renders. Each ad targets a qualified audience with pricing transparency.
Private Rooftop Penthouses | Ralph Alexandria
Exclusive penthouses with private rooftop terraces. Natural stone finishes, Miele appliances, resort-style amenities. Move in May 2026.
One-Bedroom Residences From $838,000
Inner-city living in a boutique Alexandria development, just 5km from the CBD. Premium finishes throughout. Book your VIP tour.
Spacious 2 Bed Living in Alexandria | Ralph
2-bedroom residences from $1,335,000. Open-plan design with stone benchtops, timber cabinetry, and landscaped courtyard views.
Rooftop Living From $1,918,000
A private rooftop terrace in the heart of Alexandria. A rare collection of 2 & 3 bedroom residences with exclusive rooftop entertaining.
What's Included
Full-service advertising management tailored to Ralph Alexandria.
Service Inclusions
Everything required to drive qualified leads and support apartment sales through to project completion.
| Meta Ads Management | Full campaign strategy, audience optimisation (prospecting, retargeting, lookalike), A/B testing across ad sets, creative management, budget pacing, and ongoing performance refinement. |
| Google Ads Management | Brand protection keywords to prevent competitor bidding, high-intent search campaigns, landing page alignment, and keyword expansion as the project nears completion. |
| Landing Page Management | Ongoing optimisation of the Ralph Alexandria landing page including mobile UX, CTA testing, form refinements, content updates (pricing, imagery, completion timeline), and conversion rate improvements. |
| Creative Coordination | Working with your photography and CGI assets to build, test, and refresh ad creatives. Carousel ads, video ads, and static formats across all apartment types. |
| Performance Reporting | Fortnightly performance reports covering lead volume, cost per lead, lead quality insights, audience breakdown, and creative performance. Clear, visual, actionable. |
| Strategy Calls | Monthly catch-up calls to review performance, plan next phases, align messaging with your sales team feedback, and coordinate creative refreshes. |
| Lead Quality Monitoring | Ongoing form optimisation to improve lead qualification. Monitoring enquiry patterns, apartment type demand signals, and adjusting targeting to maximise sales-ready leads. |
Partnership Investment
A straightforward monthly retainer covering all services above, with ad spend managed separately.
Ad Spend (Managed Separately)
Agreement Terms
Simple, transparent terms designed to give you flexibility and certainty.
- ✓ 4-month initial term on a rolling basis
- ✓ Monthly invoicing on the 1st of each month
- ✓ 30 days written notice required to exit (at the 3-month mark of any period)
- ✓ Ad spend invoiced directly by Meta and Google (managed by Market Lead)
- ✓ All creative assets remain the property of Lateral Estate
- ✓ No lock-in beyond the current 4-month period
Getting Started
A seamless transition with zero campaign downtime.
Review & Confirm
Review this proposal and let us know if you have any questions or adjustments.
Sign Agreement
We'll send the formal service agreement for signature. Quick and straightforward.
Seamless Continuation
Current campaigns continue without interruption. No downtime, no gaps in lead flow.