Performance Audit

Lucerne Investment Partners
Full Performance Audit

Landing Page + Meta Ads + Audience Strategy + Lead Dashboard Analysis

Client: Lucerne Investment Partners
Date: 23 February 2026
Prepared by: Market Lead

Contents

1 Executive Summary 2 Landing Page Audit 3 Meta Ads Audit 4 LEED Dashboard Insights 5 Audience Opportunities 6 New Ad Copy Variants 7 Recommended Action Plan
1

Executive Summary

Lifetime Leads
448
Since Mar 2024
Clients Won
7
~$20.3M invested
Average CPL
$77
Lifetime avg
Tracked Revenue
$77K+
From 7 signed deals
The Big Picture
Lucerne's Meta Ads campaigns are delivering quality leads at a sustainable CPL (~$77 avg). The 7 signed clients represent an estimated $20.3M in assets under management, making the $34.7K lifetime ad spend highly profitable. However, there are significant untapped opportunities across the landing page, ad creative, audience targeting, and lead follow-up process that could substantially improve conversion rates and reduce CPL.

Three biggest opportunities:
1. Landing page lacks social proof, awards, and testimonials (biggest conversion leak)
2. 68% of leads have no follow-up recorded (lead nurture is the bottleneck)
3. Audience expansion into untapped high-net-worth segments on Facebook

Overall Audit Scores

Landing Page
52/100
Ad Creative
60/100
Targeting
68/100
Campaign Structure
72/100
Lead Follow-Up
32/100
2

Landing Page Audit

Auditing: info.lucernepartners.com (Unbounce hosted)

Page Structure

Element Current State Assessment
Title Tag Wealth Management Australia | Private Wealth & Asset Management Good
H1 Headline "Tailored Investment Solutions For Australian High Net Worth Investors" Generic
Subheadline "Our global network ensures access to asset classes and themes not broadly available" Vague
Primary CTA "Download Investment PDF" Functional, not compelling
Form Fields Full Name, Email, Mobile, Postcode (all required) 4 fields = friction
Social Proof None visible Critical gap
Testimonials None Critical gap
Awards / Badges None (3x AAIA awards exist but not shown) Major missed opportunity
Video None (YouTube channel exists) Missed opportunity
Media Logos None (AFR, Ausbiz, LiveWire, etc. featured historically) Major missed opportunity
Mobile Sticky CTA Yes, "Download Brochure" Good
Phone Number Clickable in header Good
AFSL Compliance Footer includes AFSL 481217, CAR, ABN Compliant

Critical Issues

Critical Zero Social Proof on Landing Page
The landing page has no testimonials, no client count, no AUM figure, no media logos, and no award badges. For high-net-worth investors considering $500K to $8M+ investments, social proof is the #1 trust signal. Lucerne has won the HF AAIA Alternative Investments Award 3 years running (2022, 2023, 2024) and has been featured in AFR, Ausbiz, LiveWire Markets, and The Australian. None of this appears on the landing page. This is the single biggest conversion leak.
Critical Generic Headline, No Differentiation
"Tailored Investment Solutions" is what every wealth manager says. The headline doesn't communicate what makes Lucerne different. Stronger angles:
• "3x Award-Winning Alternative Investment Strategies for HNW Australians"
• "Access Institutional-Grade Investments Most Australians Can't"
• "100% Employee-Owned Wealth Manager. We Invest Alongside You."
The current headline could belong to any firm. The replacement should be ownable only by Lucerne.
Warning Form Has 4 Required Fields (High Friction for Cold Traffic)
76% of leads come from mobile devices. Four required fields on mobile creates friction. The postcode field is valuable for qualification, but consider: test a 2-step form where Step 1 captures Name + Email (low commitment), and Step 2 asks for Mobile + Postcode after they've already committed. This typically increases form starts by 20-30%.
Warning Team Section Shows Only 4 of 10 Members
The landing page shows Anthony Murphy (CEO), Michael Houghton, Steve Moretta, and Sandra Zaletto (EA). Missing are Jennifer Noonan (25+ yrs, Master of Financial Planning), Faariq Furkan (CFA charterholder), and Brian Wasley (35 yrs experience). For HNW investors, the depth of the team is a trust signal. At minimum, add the CFA and the Senior Financial Planner. Showing an EA while hiding senior advisors is an odd hierarchy choice.
Warning No Risk Reversal or Low-Commitment Language
The form asks for personal details without reassurance. No "no obligation consultation," "free and confidential," or "your information is secure" messaging near the form. For an audience protective of their wealth and privacy, this matters. Add a brief trust line under the CTA button.
Opportunity Video Absent Despite YouTube Channel
Lucerne has a YouTube channel with multiple appearances on Ausbiz and LiveWire. A 60-90 second CEO intro video on the landing page would increase trust and time on page significantly. HNW investors want to see who they're dealing with. Even embedding an existing media appearance would add credibility.
Opportunity "Sophisticated Investor" Qualification Missing from Main Form
The raw data shows a "Sophisticated Investor" field was added to some form variants but only 19 of 486 leads answered it. If Lucerne only serves wholesale/sophisticated investors (which is common for alternative investment funds), adding this as a qualifying question could filter out unqualified leads and improve the conversion quality substantially. Currently, 63 leads were marked "Not Interested/Irrelevant" after calling.

What's Working Well

Strength Clean Design, Compliance, and Mobile Optimization
The page is well-designed with professional branding (deep navy, burnt orange accent). Mobile sticky CTA is present. AFSL and regulatory information is properly displayed. Phone number is clickable. The page loads quickly on Unbounce hosting. The FAQ section handles common objections. These fundamentals are solid.
3

Meta Ads Audit

Data period: 90 days (Nov 2025 to Feb 2026) + lifetime LEED dashboard data

Campaign Performance Overview (90-Day)

$4,765
Total Spend
68
Leads Generated
$70.07
Cost Per Lead
3.12%
Click-Through Rate
$1.91
Cost Per Click
4.14x
Avg Frequency

Campaign Breakdown

Campaign Spend Leads CPL CTR Assessment
Prospecting [Conversions] $3,439 52 $66.13 3.27% Top performer
Prospecting [Broad] $772 10 $77.20 2.84% Needs scale test
Retargeting $554 6 $92.38 2.89% High CPL

Ad Set Targeting Performance

Targeting Spend Leads CPL Lifetime Deals Verdict
Job: Managing Director $1,271 22 $57.77 1 (Theo Noel) Best CPL, scale up
Interest: Wealth Management $1,327 21 $63.20 2 (Dobbin, Trevor) Strong + converts
Interest: High-Net-Worth $841 9 $93.43 3 (Barry, Ian, Rob) Expensive but converts
Broad $772 10 $77.20 0 No deals yet
Website Traffic (Retargeting) $554 6 $92.38 0 Expensive, no deals
Key Insight: "High-Net-Worth" Interest Has the Best Deal Conversion
While "Managing Director" and "Wealth Management" have lower CPLs, the "High-Net-Worth" interest targeting has produced 3 of the 7 lifetime deals (including the $2M Barry Janes deal). The higher CPL ($93) is justified by the deal quality. Don't cut this audience; it converts at 2.4% lead-to-deal vs 1.8% for Wealth Management.

Age/Gender Performance (90-Day)

Segment Spend Leads CPL % of Leads Action
Males 65+ $1,919 32 $59.97 47% Best segment. Scale.
Males 45-54 $957 16 $59.84 24% Strong. Maintain.
Males 55-64 $1,358 14 $97.02 21% Expensive. Optimize.
Females 55-64 $129 3 $43.04 4% Small sample. Test.
All Others $402 3 $134 4% Low ROI

Placement Performance

FB Feed
59 leads / $68.16 CPL
IG Feed
5 leads / $126.63 CPL
FB Right Column
2 leads / $12.13 CPL
FB Marketplace
1 lead
Opportunity Instagram is Underperforming ($127 CPL vs $68 on Facebook)
Instagram generates only 7% of leads at nearly double the CPL. For HNW individuals aged 55-65+, Facebook is the dominant platform. Consider excluding Instagram placements or creating Instagram-specific creative (vertical video, carousel) rather than repurposing Facebook ad images. The current approach is wasting ~13% of budget on IG with poor returns.

Top Performing Ad Creatives (Lifetime)

Creative Leads Signed Deals Notes
[11-2024] Ad 14 | Copy 06 | Image 11 113 3 All-time best. 3 signed deals (Rob, Mark, David). Keep running.
[10-2024] Ad 12 | Copy 06 | Image 09 77 1 Strong volume. 1 signed deal (Ian).
[11-2024] Ad 15 | Copy 06 | Image 12 70 0 Good volume but no deals yet. Monitor.
[05-2024] Ad 07 | Multi Text | Image 03 31 0 Older creative. Fatigue likely.
Ad Fatigue Warning: Frequency at 4.14x
The average frequency of 4.14x means the same users are seeing ads more than 4 times. For a reach pool of only ~19,000 unique users over 90 days, this is a sign the audiences are getting saturated. New audiences and fresh creative are needed to maintain performance. Consider rotating creative every 6-8 weeks and expanding targeting (see Section 5).

Ad Copy Assessment

Warning All Ads Use the Same Copy Structure (Copy 06)
Every top-performing ad uses "Ad Copy 06," suggesting only one copy angle is being tested. While it's clearly working, this is risky for two reasons:
• Ad fatigue: Same messaging + high frequency = declining performance over time
• No testing: There may be a better copy angle that hasn't been discovered

Suggested copy test angles:
• Awards-led: "3x Award-Winning Investment Strategies. Access What Most Investors Can't."
• Outcome-led: "Preserve and Grow Wealth With Institutional-Grade Alternative Investments."
• Scarcity-led: "Limited Capacity. We Manage Select Portfolios for Australian HNW Investors."
• Trust-led: "100% Employee-Owned. We Co-Invest Alongside Every Client."
4

LEED Dashboard Insights

Analysis of the Lucerne lead tracking spreadsheet with 486 enriched lead records.

Lead Source Distribution

Facebook Ads
445 leads (92%)
Google Ads
28 leads
Other
13 leads

Geographic Distribution (from Postcodes)

NSW
162 leads (33%)
VIC
127 leads (26%)
QLD
110 leads (23%)
WA
48 leads (10%)
SA
28 leads (6%)
ACT/TAS
10 leads (2%)
Geographic Insight: NSW Leads Highest Volume but VIC Has Office Advantage
NSW generates the most leads (33%) despite Lucerne being headquartered in Melbourne (VIC) with a Noosa office (QLD). This suggests strong demand in Sydney. Consider state-specific landing page variants that mention the relevant office location. A Sydney-based prospect may want to know they can meet locally. Also consider increasing spend weighting toward NSW and QLD where Lucerne has less brand awareness but clear demand.

Device Performance

76%
Mobile
17%
Desktop
7%
Tablet

Lead Follow-Up Pipeline

Stage Count % of Total Notes
No Stage Recorded 332 68% No follow-up tracked. Biggest issue.
No Connection 71 15% Called but couldn't reach
Call: Not Interested / Irrelevant 63 13% Includes competitors + unqualified
Follow Up Booked 7 1.4% Active pipeline
Signed 7 1.4% ~$20.3M total invested
Call: Interested (No Meeting) 3 0.6% Warm leads not progressed
Introduction Meeting Booked 2 0.4% Active pipeline
Critical Finding: 68% of Leads Have No Follow-Up Recorded
332 of 486 leads have no stage, no call notes, no outcome recorded. This is the biggest performance bottleneck in the entire funnel. Even if half of these are genuinely unqualified, the other half could contain dozens of potential $1M+ investors who were never contacted.

What this means:
• Lead follow-up speed and consistency is the #1 issue (not ads, not the landing page)
• At 1.6% lead-to-client conversion and $77 CPL, each signed client costs ~$4,953 in ad spend
• If follow-up improved conversion to even 3%, the same ad spend would produce 13+ clients instead of 7

Recommendation: Implement an automated email nurture sequence (5-7 emails over 2 weeks) for every new lead, plus a call within 15 minutes of form submission during business hours.

Signed Deals: Who They Are

Client Date Audience Est. Investment Monthly Fee
David Leyonhjelm Dec 2024 LLA - Leads $8,000,000 $2,000
Trevor Remington Mar 2025 Wealth Management $3,000,000 $2,500
Mark Bradley Nov 2024 Unknown $3,000,000 $400
Barry Janes Mar 2024 High-Net-Worth $2,000,000 $630
Theo Noel Apr 2024 Managing Director $1,500,000 $800
Ian Feb 2025 High-Net-Worth $1,300,000 $833
Rob Sawkins Nov 2024 High-Net-Worth $1,000,000 -
Dobbin Maurie Oct 2024 Wealth Management $500,000 -

Monthly Trend: Leads vs Spend (2025)

Month Spend Leads CPL Clients Won
Jan 2025$1,88424$790
Feb 2025$1,44219$761
Mar 2025$1,40021$671
Apr 2025$1,40512$1170
May 2025$1,38417$810
Jun 2025$1,53023$670
Jul 2025$1,70117$1000
Aug 2025$1,56328$560
Sep 2025$1,54217$910
Oct 2025$1,61820$810
Nov 2025$1,56627$580
Dec 2025$1,69225$680
2025 Conversion Drop: 250 Leads but Only 2 Clients (vs 5 from 198 in 2024)
2025 generated 26% more leads than 2024 but 60% fewer clients. The lead-to-client rate dropped from 2.5% in 2024 to 0.8% in 2025. This could indicate:
• Deteriorating lead quality (audience fatigue, broader targeting pulling in less qualified leads)
• Follow-up process breakdown (332 leads with no stage recorded)
• Seasonal/market factors (higher interest rates, tighter investment appetite)

Investigating the follow-up process should be the first priority. The ads are generating volume; the back-end isn't converting it.
5

Audience Opportunities

Current audiences are limited to three targeting approaches: Interest (High-Net-Worth, Wealth Management), Job Title (Managing Director), and Broad. There's significant room to expand, particularly for reaching individuals with $500K to several million in investable assets.

Current Audiences (Performance Summary)

Audience Lifetime Leads Deals Deal Rate Status
Interest: High-Net-Worth 123 3 2.4% Keep. Best conversion.
Interest: Wealth Management 112 2 1.8% Keep. Consistent.
Job: Managing Director 56 1 1.8% Keep. Best CPL.
Broad 51 0 0% Test more or cut.
LLA: Leads 28 1 3.6% Highest rate! Scale.
Website Traffic 27 0 0% Underperforming.
Interest: Private Equity 11 0 0% Too small to judge.

New Audiences to Test (Recommended)

Interest Targeting
Self-Managed Super Fund (SMSF)
Target people interested in SMSF, self-directed super, SMSF strategies. SMSF trustees are high-net-worth by definition (need $200K+ to justify an SMSF) and are actively making investment decisions. Lucerne's alternative investment products are ideal for SMSF diversification.
Estimated pool: 600K+ Australians with SMSFs. Average SMSF balance: $1.3M.
Interest Targeting
Alternative Investments / Hedge Funds
Target people interested in alternative investments, hedge funds, private equity, venture capital. These users are already in the consideration mindset for exactly what Lucerne offers. The LAIF fund's 3x awards make this a strong match.
Directly aligned with Lucerne's core product offering. Should produce highly qualified leads.
Job Title Targeting
C-Suite Executives (CEO, CFO, COO)
Expand beyond "Managing Director" to include CEO, CFO, COO, Chairman, Founder. The Managing Director ad set already has the best CPL ($57.77). These titles indicate income and decision-making authority. Layer with age 45+ to ensure the wealth accumulation window.
Managing Director already converts at 1.8%. Other C-suite titles should perform similarly.
Job Title Targeting
Business Owners / Entrepreneurs
Target "Business Owner," "Founder," "Entrepreneur," "Company Director." Business exits and liquidity events are a primary source of investable wealth. These individuals often have $1M+ to deploy and need sophisticated investment management.
Barry Janes (net worth $40M, signed deal) is a business owner type. More like him exist.
Interest Targeting
Financial Independence / Retirement Planning
Target people interested in retirement planning, financial independence, early retirement, passive income investing. Layered with age 50+ and HNW interests. Lucerne's "wealth preservation, growth, and legacy planning" positioning fits perfectly.
65+ males are the best performing segment (47% of leads). This audience finds more of them.
Lookalike Audience
Lookalike of Signed Clients (1%)
Create a custom audience of the 7 signed clients and build a 1% lookalike. This is the most powerful targeting tool available. The current LLA (leads-based) already has the highest deal rate at 3.6%. A lookalike based on actual signed clients (not just leads) should outperform it.
LLA - Leads already converts at 3.6% (best rate). Client-based LLA should be even better.
Interest Targeting
Luxury / Affluent Lifestyle Signals
Target interests in luxury real estate, luxury cars (Porsche, Mercedes, BMW), premium travel, golf, fine dining, yacht clubs. These are behavioural proxies for wealth. Layer with financial interests to create a tight HNW audience. Best combined with exclusions for age under 35.
Indirect wealth signals. Works well as an AND layer with financial interests.
Interest Targeting
Australian Financial Review / Business News Readers
Target people interested in AFR, Financial Review, The Australian (business section), Livewire Markets. These publications skew heavily toward HNW individuals and professional investors. Lucerne has been featured in AFR and Ausbiz, creating a natural alignment.
Lucerne's media appearances create brand recognition. Target the audience that already reads these.

Audiences to Deprioritize or Adjust

Reduce Broad Targeting (0 Deals from 51 Leads)
Broad targeting has generated 51 leads with zero deals and a $77 CPL. While useful for discovery, the data shows it's not converting. Reduce budget allocation and redirect to the new audiences above. Keep a small test budget ($200-300/month) for ongoing signal collection.
Rethink Website Traffic Retargeting (0 Deals, $92 CPL)
Retargeting has 0 deals from 27 leads at $92 CPL. The website traffic pool is likely too small and mixed (includes job seekers, competitors, casual browsers). Consider switching to a lead-form retargeting audience instead (people who opened the form but didn't submit), or an email list custom audience of warm leads for re-engagement.

Audience Testing Roadmap

Priority Audience Why Budget
P1 Lookalike of Signed Clients (1%) Highest expected ROI. LLA-Leads already at 3.6% deal rate. $500/month
P1 SMSF Interests Perfect product-market fit. Large, wealthy, self-directed audience. $400/month
P2 C-Suite Executives Expansion of best-CPL ad set (Managing Director). $300/month
P2 Alternative Investments Interest Direct intent signal for Lucerne's product. $300/month
P3 Business Owners / Founders Post-exit wealth deployment. Good profile match. $200/month
P3 AFR / Business News Readers Affluent, financially literate. Good brand alignment. $200/month
6

New Ad Copy Variants

Three new ad copy angles to test against the current Copy 06. Each takes a different positioning approach to find what resonates best with the HNW audience.

Testing Plan
Run all 3 new copies against Copy 06 in the Wealth Management ad set (best balance of volume + deals). Use the same top image (Image 11) to isolate copy performance. Allocate $200-300 per variant over 2 weeks before making a call.
COPY 07 Awards-Led Top Pick

3x Award-Winning Alternative Investment Strategies.

Lucerne Investment Partners has been recognised as a top alternative investment manager at the Australian Alternative Investment Awards three years running (2022, 2023, 2024).

Our investment committee screens 500+ fund managers annually to identify opportunities most investors never see.

If you have $500K+ to invest and want access to institutional-grade alternatives, download our capabilities brochure below.

*Past performance is not a reliable indicator of future performance. Lucerne Services Pty Ltd (AFSL 481217).

Why this angle: Leads with the strongest credibility signal Lucerne has (3x awards) but never uses in ads. The 65+ male demographic responds strongly to authority and recognition. The $500K qualifier pre-filters for serious investors.
COPY 08 Co-Investment / Trust

We invest our own money alongside yours.

Lucerne Investment Partners is 100% employee-owned. Every recommendation we make, we back with our own capital. That's alignment you won't find at the big banks.

For over a decade, our team of financial experts has helped Australian high net worth investors access alternative investments, private deals, and tailored portfolio strategies.

Download our investment brochure to see how we work.

*Past performance is not a reliable indicator of future performance. Lucerne Services Pty Ltd (AFSL 481217).

Why this angle: "Skin in the game" is the most powerful trust signal in wealth management. Being 100% employee-owned and co-investing alongside clients differentiates Lucerne from every bank-owned or listed wealth manager. This directly addresses the #1 HNW objection: "Are they just in it for the fees?"
COPY 09 Scarcity / Exclusivity

Most wealth managers offer the same funds to every client.

We don't.

Lucerne Investment Partners manages select portfolios for Australian high net worth investors. Our global network gives you access to asset classes, alternative investments, and private opportunities that aren't broadly available.

We take on a limited number of new clients each quarter to maintain the level of service our investors expect.

Request our current investment options below.

*Past performance is not a reliable indicator of future performance. Lucerne Services Pty Ltd (AFSL 481217).

Why this angle: Scarcity and exclusivity are powerful motivators for HNW individuals. The "limited number of new clients" framing positions Lucerne as a premium, in-demand firm rather than one seeking clients. The opening pattern interrupt ("Most wealth managers...We don't.") creates a hook that breaks the scroll.

Copy Comparison: Current vs New

Element Copy 06 (Current) Copy 07 Copy 08 Copy 09
Lead Angle Generic capability Awards / proof Alignment / trust Exclusivity
Differentiator None specific 3x AAIA awards 100% employee-owned Limited capacity
Qualifier None $500K+ mentioned Implied (HNW) Implied (select)
Pattern Interrupt No Awards stat Co-invest hook "We don't" break
CTA Download brochure Download brochure Download brochure Request options
AFSL Disclaimer Yes Yes Yes Yes
7

Recommended Action Plan

Immediate (This Week)

High Priority
Add Social Proof to Landing Page
Add 3x AAIA Award badges, "As Seen In" media bar (AFR, Ausbiz, LiveWire), and at minimum one client investment stat ("$20M+ managed through client referrals"). This is the #1 conversion lever.
High Priority
Audit Lead Follow-Up Process
68% of leads have no recorded outcome. Establish: auto-email within 2 minutes of form submit, call within 15 minutes during business hours, 3-call follow-up cadence, and CRM stage tracking for every lead.
High Priority
Build Signed Client Lookalike
Upload the 7 signed clients as a custom audience. Build a 1% lookalike. The existing LLA (leads-based) converts at 3.6%. A client-based LLA should outperform. Launch as new ad set in Prospecting campaign.
High Priority
Rewrite Headline
Replace "Tailored Investment Solutions" with a differentiated headline that leads with awards, exclusivity, or the co-investment model. Test: "3x Award-Winning Alternative Investment Strategies for HNW Australians."

Short-Term (Next 2 Weeks)

Medium Priority
Launch SMSF Audience Test
Create new ad set targeting SMSF interests with $400/month budget. Use existing top-performing creative (Ad 14, Copy 06, Image 11) to isolate audience performance from creative.
Medium Priority
Create 2 New Ad Copy Variants
All current ads use Copy 06. Test an awards-led angle and a scarcity/exclusivity angle. Run against Copy 06 in the best-performing ad set (Wealth Management) for a fair test.
Medium Priority
Add Team Depth to Landing Page
Replace Sandra Zaletto (EA) with Jennifer Noonan (25+ yrs, Master of Financial Planning) and Faariq Furkan (CFA charter). Show credential depth. HNW investors want to see qualified advisors, not administrative staff.
Medium Priority
Test 2-Step Form
Step 1: Name + Email only. Step 2: Mobile + Postcode. Reduces initial friction for the 76% of mobile users. Expected increase in form starts: 20-30%. Unbounce supports multi-step forms natively.

Medium-Term (Next 30 Days)

Lower Priority
Launch C-Suite + Business Owner Audiences
Expand job title targeting beyond Managing Director. Add CEO, CFO, COO, Founder, Business Owner. Layer with age 45+ and Australia geo. Allocate $300/month initially.
Lower Priority
Add Video to Landing Page
Embed a 60-90 second CEO introduction video or an existing Ausbiz/LiveWire media appearance. Video increases trust and time on page. Lucerne already has YouTube content to repurpose.
Lower Priority
Evaluate Instagram Spend
IG generates 7% of leads at $127 CPL vs $68 on Facebook. Either create IG-specific creative (vertical video, carousels) or exclude IG placements and redirect budget to higher-performing Facebook feed.
Lower Priority
State-Specific Landing Pages
NSW generates 33% of leads. Create Sydney-specific variant mentioning face-to-face meeting capability. QLD variant can reference the Noosa office. Personalised geo-targeting typically improves conversion 10-15%.
Expected Impact
If all recommendations are implemented:

Metric Current Projected Change
Cost Per Lead $77 $55-65 -15 to 25%
Lead-to-Client Rate 1.6% 2.5-3.5% +55 to 120%
Monthly Leads ~20 ~25-30 +25 to 50%
Clients/Year 2-5 7-12 Significant uplift

The biggest gains come from fixing the lead follow-up process (converting more of the leads you're already paying for) and adding social proof to the landing page (converting more visitors into leads). These two changes alone could double client acquisitions without increasing ad spend.
Prepared by Market Lead

This audit is based on data from Meta Ads Manager and the Lucerne LEED tracking dashboard as of February 2026.

Questions? Contact your Market Lead team.

© 2026 Market Lead. All rights reserved.