Google Ads Audit

Mad Hats
Google Ads Audit

30-day performance analysis with insights, forecasting, and recommendations.

2026-01-17 to 2026-02-15 (30 days) vs Previous: 2025-12-18 to 2026-01-16 Prepared by: Market Lead
Revenue-Only Audit: No margin or returns data provided. All values reflect Google-reported revenue, not actual profit.

Key Insights

  1. Efficiency improving: conversions up -0.4% while spend only up -19.3%.
  2. Account ROAS of 7.4x exceeds target of 3x. Consider increasing budget on top performers.
  3. 28.0% of spend on zero-conversion terms is high. Review top terms for negative keyword opportunities.
  4. 36 BEST and 0 GOOD performing assets. 0 LOW performers need replacement.
  5. This audit uses Google-reported revenue only. Profit, margins, and returns data were not provided - actual profitability may differ significantly.

Performance Summary

Efficiency improving: conversions up -0.4% while spend only up -19.3%.
Metric Spend Conversions Value ROAS Clicks Impressions CTR CPA
Current A$7,283 325 A$53,558 7.4x 7,995 485,785 1.65% A$22.41
Change ↓ 19.3% ↓ 0.4% ↑ 48.9% ↑ 84.6% ↓ 11.4% ↑ 6.0% ↓ 16.4% ↓ 19.0%

Budget Pacing & Forecast

Recent spend is 42% below average. Consider investigating if this is intentional.

Next 30 Days Projection

Spend: A$5,261

Conversions: 300

Value: A$31,963

Rest of Month (12 days)

Spend: A$2,023

Conversions: 123

Value: A$12,863

Bid Management Insights

CPC levels are stable. Average conversion value is A$164.79.

Highest CPC Analysis

Period Highest CPC Keyword Highest CPC Search Term
Last 7 Days A$1.74
bucket hat
Campaign: (MH) Gen. Leads I RM 10/23 		A$14.60
flexfit coupon code
Campaign: Madhats Sales Ad
Last 30 Days A$2.64
trucker hats
Campaign: (MH) Gen. Leads I RM 10/23 		A$14.60
flexfit coupon code
Campaign: Madhats Sales Ad

Conversion Tracking Health

Only 1 conversion action active. Consider if additional conversion types should be tracked.

Look for lines that suddenly drop to zero - this indicates broken conversion tracking.

Zero-Conversion Search Terms

28.0% of spend on zero-conversion terms is high. Review top terms for negative keyword opportunities.
691 search terms with A$2,039 spend and zero conversions (28.0% of total spend).

Top 5 by Spend

Search TermCostClicksCampaign
bucket hats A$43.43 12 (MH) Gen. Leads I RM 10/23
custom caps A$26.87 19 Madhats Sales Ad
the classics yupoong A$26.18 12 (MH) Gen. Leads I RM 10/23
custom hats australia A$22.47 14 Madhats Sales Ad
mad hats australia A$20.04 7 (MH) Gen. Leads I RM 10/23

Daily Performance Trend

Campaign Performance

Account ROAS of 7.4x exceeds target of 3x. Consider increasing budget on top performers.

Target ROAS: 3x (green ≥ target, yellow ≥ 70% target, red < 70% target)

Top Products

Top 10 products by spend with period comparison

ProductCostConversionsROAS
No product data available

Top Non-Brand Keywords

No top non-brand keywords meeting 3x target. Review bids or pause underperformers.

Sorted by cost descending, excluding keywords containing brand terms

KeywordConversionsCostROAS
trucker hats 2 A$340 1.6x
bucket hat 3 A$317 0.9x
custom trucker hats 1 A$105 0.8x
custom bucket hats 1 A$63 0.8x
trucker hats 1 A$42 1.5x

Asset Performance

36 BEST and 0 GOOD performing assets. 0 LOW performers need replacement.
36
0
0

LOW Performers - Replace These

Asset TextCampaign
No LOW performing assets

BEST Performers - Replicate These

Asset TextCampaign
Design premium beanies caps, custom bucket hats, and flexfit Madhats Sales Ad
Customise Caps for Men and women online. Upload your logo, n (MH) Gen. Leads I RM 10/23
Custom Bucket Hats Madhats Sales Ad
Create Your Own Cap (MH) Gen. Leads I RM 10/23
Design Custom Caps Now! Madhats Sales Ad

Geographic Performance

Performance breakdown by location. Identify top-performing regions and potential expansion opportunities.
LocationImpressionsClicksCostConversions
Australia 485,785 7,995 A$7,283 325
Market Lead · Mad Hats Google Ads Audit · February 2026 · Confidential