Visual & Layout Audit

Market Lead
Landing Page Audit

Desktop & mobile visual and layout recommendations for agriculture-v2, profile-page-v2, and thank-you-v2 - benchmarked against the Market Lead Deck 3.0 brand guidelines.

Prepared: 9 February 2026 Pages Audited: 3 Findings: 28
Reference

Brand Guidelines (from Deck 3.0)

These are the core brand elements extracted from the deck. All page recommendations are measured against these standards.

Color Palette

Primary Black#000000 - Main backgrounds
Dark Forest Green#16541B - Section backgrounds, cards
Lime Green (Primary Accent)#C1FF72 - CTAs, highlights, key text
Bright Green#68DE68 - Secondary accent, borders
White#FFFFFF - Text on dark, testimonial BGs

Typography

Satoshi Headlines & display text (weights 700, 900) Used: ALL CAPS for section headers, title case for sub-headers
Inter Body copy & UI elements (weights 400-700) Used: Paragraphs, form labels, testimonial quotes

Layout Patterns

  • Card-based layouts with 20-30px border radius
  • Green-bordered cards on dark backgrounds
  • Split layouts: text left, visual right
  • Alternating black/dark green sections
  • Circular headshot photos in green-bordered frames
  • Metrics as large bold green numbers
  • MarketLead arrow icon as subtle brand mark

Deck Signature Elements

  • Stat cards: lime bg + dark text OR dark bg + green text
  • Testimonials: light bg, logo top-left, quote italic, photo + name right
  • Case studies: device mockups + metric cards (green numbers)
  • Partnership badges on rounded white pill cards
  • Team grid: green-bordered cards, circular photos
  • "Four Pillars" framework as a visual anchor

Page 1: Agriculture Landing Page

marketlead.com.au/agriculture-v2

Agriculture V2

Desktop Audit

🖥 Desktop (1024px+)
High Hero headline colour deviates from brand

The hero uses white text on white/off-white background (#fdfffb) with green accents scattered inconsistently. The deck consistently uses dark backgrounds (black or forest green) with white headlines and lime-green accent words. The current light-bg hero looks disconnected from the premium dark aesthetic of the deck.

Recommendation: Switch the hero to a dark background (black or dark green gradient as used on the deck cover). Use white for the main headline and #C1FF72 lime for the accent phrase "AGRICULTURAL LEADS." This immediately matches the deck's premium feel.
High Form section lacks visual hierarchy and brand alignment

The lead capture form sits on a plain background with minimal visual framing. The deck uses clearly defined cards with 20-30px border radius, subtle shadows, and dark/green backgrounds. The form's lime submit button (#C1FF72) is correct brand-wise, but the surrounding form container doesn't feel premium.

Recommendation: Wrap the form in a dark-green (#16541b) card with 24px border radius, 1px solid #68DE68 border, and 32px internal padding. Use white labels on the dark background. This mirrors the deck's card treatment and elevates the form into a clear "action zone."
Medium Testimonial section doesn't match deck testimonial format

The page uses compact text-based testimonials (name + result stat). The deck uses a signature format: client logo (top-left), italic quote paragraph, person's photo (circular, right side), name + title beneath. This format is used for DuluxGroup, Tiimely, Portable Partitions, Shift, etc.

Recommendation: Redesign testimonials to match the deck layout - off-white/light card background, client company logo top-left, full italic quote with bold stat highlights, circular headshot on the right, name + title underneath. This adds credibility and visual consistency.
Medium Stats section (2340%, 504%, $115M+) missing the deck's card treatment

Key metrics are displayed as flat text. The deck uses distinct stat cards - lime green background with dark text for primary stats, and dark green background with green text for secondary stats. Each stat gets its own rounded card with an icon.

Recommendation: Present each metric in its own card matching the deck's style. Primary stats (2340% ROAS, $115M+) in lime (#C1FF72) cards with black text. Secondary stats in dark green cards. Add small icons (like the lightning bolt and money bag from the deck). Use 20px border-radius.
Medium Logo carousel lacks label context and sizing consistency

Two logo carousels run but have no clear section label. The deck's equivalent slide is titled "INDUSTRY LEADING BRAND EXPERIENCE" in bold Satoshi with a white logo grid on the right. Carousel logos vary in opacity and hover states feel inconsistent.

Recommendation: Add a clear heading above the carousel: "Industry Leading Brand Experience" in Satoshi 700. Ensure all logos are uniform height (80px desktop), consistent opacity (1.0 default, not 0.95), and displayed on a clean white or very light container to match the deck's logo grid presentation.
Good CTA button styling matches brand

The "Get Your Free Custom Strategy" button uses lime green (#C1FF72) with black text and fully rounded corners (32px radius). This directly matches the deck's CTA style and is the strongest brand-consistent element on the page.

Medium No "Four Pillars" or services framework section

The deck has a signature "Four Pillars of Market Lead Success" section (Bespoke Enterprise Reporting, Advanced Paid Advertising, High Converting Landing Pages, Lead Qualification & Enrichment). This framework is absent from the landing page.

Recommendation: Add a "What You Get" or "Our Approach" section using the Four Pillars card layout from the deck - 4 cards in a row, alternating black/lime backgrounds, with the pillar names. This reinforces the service offering and matches brand materials prospects may also receive.
Medium No partnership badges (Google Premier Partner, Meta Business Partner)

The deck prominently features a "Industry Leading Partnerships" slide with Google Premier Partner, Meta Business Partner, Microsoft Advertising Partner, and Shopify Partner badges. These trust signals are missing from the landing page.

Recommendation: Add a row of partnership badges below the stats section. Use the deck's layout: white rounded pill cards on a dark background, each containing the official partner badge. This is a high-impact trust signal for enterprise prospects.
Medium No team/faces section

The deck has a prominent "Meet The Team" slide with green-bordered cards, circular headshots, names, and titles. The landing page shows no faces. Enterprise prospects want to see who they'll work with.

Recommendation: Add a compact "Your Team" section with Michael and Jack shown in the deck's card format (green border, circular headshot, name, title). Even 2 team cards adds significant trust for enterprise buyers.

Mobile Audit

📱 Mobile (<768px)
High Hero headline too large on mobile - 30-40% reduction insufficient

The desktop headline is 55px and drops to roughly 33-38px on mobile. For the ALL CAPS, multi-line "GENERATE MORE AUSTRALIAN AGRICULTURAL LEADS, CLIENTS & SALES" headline, this still creates a text-heavy first impression that pushes the CTA and video below the fold.

Recommendation: Cap the mobile headline at 28px max. Consider shortening to "GENERATE MORE AG LEADS & SALES" for mobile. The CTA button and video should be visible without scrolling. The deck's headlines work because they're on wide slides - mobile needs tighter copy.
High Sticky CTA bounce animation is distracting

The sticky mobile CTA uses an infinite 1.1s bounce animation. While sticky CTAs are good practice, the constant bouncing feels low-end and doesn't match the deck's premium, clean aesthetic. No element in the deck bounces or pulses.

Recommendation: Remove the bounce animation. Use a static sticky CTA with a subtle box-shadow (0 -4px 20px rgba(0,0,0,0.15)) to create separation from content. The lime green button already commands attention without movement.
Medium Form fields cramped at 90vw with 16px padding

On mobile, the form container goes to 90vw width but internal padding drops to 16px, creating tight field layouts. Input fields need more breathing room to feel premium.

Recommendation: Increase internal form padding to 24px on mobile. Use full-width inputs (100% of container) with 48px height and 14px internal padding. Add 16px gap between fields. This matches modern mobile form standards and feels more intentional.
Medium Logo carousel too small on mobile (76px height)

Logos drop to 76px container height on mobile which makes many logos barely recognizable. Some logos with horizontal aspect ratios become unreadable at this size.

Recommendation: Keep logo height at minimum 56-60px with the container at 90px. Alternatively, replace the scrolling carousel on mobile with a static 3x3 or 4x3 grid of the most recognizable logos. This is easier to process on small screens.
Medium Testimonial text blocks too long for mobile reading

Full testimonial quotes display at the same length on mobile as desktop. Mobile users skim - long text blocks without visual breaks feel like walls of text.

Recommendation: On mobile, show only the key result stat (e.g., "$1,800,000 in sales") with the client name and a "Read more" expand. Or use a card carousel (swipe) with one testimonial per card, showing the result number prominently and a 1-line quote.

Page 2: Profile Page

marketlead.com.au/profile-page-v2

Profile Page V2

Desktop Audit

🖥 Desktop (1024px+)
Good Dark theme with green accents aligns with deck

The profile page uses the correct dark (#000) background with green accent colors, which matches the deck's primary aesthetic. This is the most brand-consistent of the three pages.

High Form-gating the entire page is a high-friction pattern

The page requires visitors to complete a 6-field qualification form before seeing ANY content about Market Lead's services, results, or differentiators. The deck sells the dream first (stats, case studies, testimonials) THEN asks for the commitment. This page does the opposite.

Recommendation: Show key social proof elements BEFORE the form - at minimum the $115M+ stat, 2-3 client logos, and one result testimonial. Then present the profiling form as "Get Your Custom Strategy Based on Your Business." Give before you ask. The deck's structure (credibility first, CTA after) is the model to follow.
High Duplicate logo carousels create redundancy

Two separate logo carousels ("Current & Previous Brand Experience" and "Leverage Our Experience") appear on the same page. The deck uses ONE logo grid per concept. Two carousels dilute the impact and feel like filler content.

Recommendation: Consolidate to a single logo section. Use the deck's "Industry Leading Brand Experience" heading style with ONE carousel row or, better yet, a static grid like the deck shows (organized rows of logos on a white card background).
Medium Team section undersells the team

Only "Michael Nadalin (Director | Head of Growth)" and "Jack L. (Head of Performance)" are listed with minimal detail. The deck shows 4 team members (Michael, Jack, John, Ahdiya) in styled green-bordered cards with circular photos. The landing page version feels incomplete.

Recommendation: Match the deck's team grid format. Show at least Michael and Jack with circular headshots, green-bordered cards, full titles. Adding John brings the team count to 3 which reads better. Include a 1-line descriptor per person to match the "boutique team" positioning.
Medium Missing testimonials and case study results

The profile page has zero testimonials or case study results. The deck dedicates 8+ slides to client case studies with specific metrics ($38 CPL, 8% CVR, $4M sales for Alluring Kitchens etc.) and written testimonials. This is a major trust-building gap.

Recommendation: Add at least 2-3 testimonials using the deck format (logo, italic quote, headshot, name/title) and 1-2 case study stat cards showing deliverables + metrics. These should appear ABOVE the profiling form to build credibility first.
Medium No pricing context or value framing

The form asks about "Monthly Ad Spend" and "Monthly Revenue" but gives no context on what Market Lead's services look like or cost. Visitors are qualifying themselves blindly. The deck sets up the value proposition (23:1 ROAS, 4 pillars, partnership badges) before any ask.

Recommendation: Add a brief "What You'll Get" section above the form showing the Four Pillars or key deliverables from the deck. Frame the form as "Tell us about your business so we can customize your strategy" rather than a cold gate.

Mobile Audit

📱 Mobile (<768px)
High 6-field form is too long for mobile first-impression

The profiling form has 6 fields (company type, position, channels, ad spend, revenue, timeline). On mobile, this creates extensive scrolling before seeing any value. Mobile bounce rates spike when forms exceed 3-4 visible fields.

Recommendation: Split the form into 2 steps. Step 1: Company type + position + ad spend (3 fields, all visible on one screen). Step 2: Remaining fields. Show a progress indicator (1/2, 2/2). This reduces perceived effort and matches modern mobile form UX.
Medium Header height (94px) wastes mobile viewport space

The fixed header is 94px tall on mobile, consuming significant viewport real estate. Combined with the form-first approach, this means even less visible value content on first load.

Recommendation: Reduce mobile header to 60px. Use a compact logo (icon only or smaller wordmark). Auto-hide the header on scroll-down, show on scroll-up. This recovers 34px of valuable viewport space.
Medium Team section photos missing on mobile

The team section on mobile lacks the visual impact of the deck's team grid. Without clear headshot photos in green-bordered circles, the team section reads as plain text and loses the "boutique, personal" feel the deck conveys.

Recommendation: On mobile, show team members in a horizontal scroll (swipeable cards) with circular headshots, green border, name, and title. Each card 200px wide. This is scannable and maintains the deck's visual treatment.

Page 3: Thank You Page

marketlead.com.au/thank-you-v2

Thank You V2

Desktop Audit

🖥 Desktop (1024px+)
Good Dark gradient hero matches deck aesthetic

The black-to-dark-green gradient background with lime (#C1FF72) accent text directly mirrors the deck's cover slide and section backgrounds. This is strong brand alignment.

Good Cal.com booking widget is a smart conversion flow

Embedding the calendar directly on the thank-you page eliminates friction from the lead-to-booking journey. The inline format (vs. popup) is the right call for desktop.

Medium ROAS stat shows "234%" but deck and agriculture page show "2340%"

The thank-you page displays "234% Average Client ROAS (Lead Generation)" while the agriculture page shows "2340%" and the deck shows "$23:$1." This inconsistency undermines credibility.

Recommendation: Standardize across all pages. Use "2340% Average ROAS" or "$23 for every $1 spent" consistently. Match whatever the deck uses as the canonical number. Update ALL pages at once.
Medium Video testimonials lack the deck's visual treatment

The 6 video testimonials are displayed with result stats but don't use the deck's testimonial card format. The deck pairs company logos + written quotes + headshots. The video section feels like a different brand than the deck's testimonial slides.

Recommendation: Add the client's company logo above each video thumbnail. Show the name and title below in the deck's format (bold name, regular-weight title). Wrap each in a card with subtle dark background and green border-bottom. This visually connects the videos to the deck's case study slides.
Medium "Expert Content" section feels disconnected from conversion goal

The section showing "$100K/Month Account Google Ads Secret" and other content links competes with the primary conversion goal (booking a call). Visitors might click content links instead of booking. The deck doesn't feature content marketing - it focuses on results and team.

Recommendation: Either remove this section or move it below the fold significantly. The thank-you page has ONE job: get the booking. Everything above the booking calendar should support that goal (social proof, urgency, testimonials). Content can be sent in a follow-up email instead.
Medium Missing partnership badges below stats

The stats section shows $115M+, 504% ROAS, and 20+ years, but doesn't include the Google Premier Partner, Meta Business Partner badges that the deck prominently features. These badges are especially important on the thank-you page to reinforce the decision to book.

Recommendation: Add a compact row of 3-4 partnership badges directly below the stats section. Use the deck's white-pill-card style. This bridges the gap between "they said impressive numbers" and "they're officially recognized."

Mobile Audit

📱 Mobile (<768px)
High Cal.com calendar widget may not render well on small screens

Inline calendar widgets typically struggle on mobile viewports under 375px wide. Month-view calendars with time slots require careful responsive handling. If the widget breaks or requires horizontal scrolling, the entire thank-you page conversion drops.

Recommendation: Test the Cal.com widget on iPhone SE (375px) and Android small screens. Consider switching to a "Pick a date" button that opens the Cal.com booking in a full-screen modal on mobile, rather than inline embed. Alternatively, show the Cal.com booking as a full-width week view (not month) on mobile.
Medium Six video testimonials create excessive scrolling on mobile

All 6 video testimonials display vertically stacked on mobile, creating a very long scroll distance between the booking CTA and the rest of the page. Users may not scroll through all 6.

Recommendation: Show 2-3 video testimonials on mobile max, with a "See more results" expand button. Or use a horizontal swipeable carousel (one video card per swipe) to save vertical space. Prioritize the testimonials with the largest numbers (Portable Partitions $3M, RiverCity $1.2M).
Medium Stats section font sizes may not scale cleanly

Desktop stat numbers are 40-45px and font-weight 800. On mobile, if these don't reduce proportionally, they can break onto multiple lines or feel oversized relative to the screen. "234% Average Client ROAS (Lead Generation)" is a long string.

Recommendation: On mobile, reduce stat numbers to 32px and the descriptor text to 12px. Use a 2x2 grid for the 4 stats instead of vertical stacking. This keeps the impressive numbers visible in a compact, scannable layout that matches the deck's stat card proportions.

Priority Summary

All findings ranked by impact

Action Plan

Recommendations by Priority

Ordered by expected conversion impact. Start from the top.

Priority Page Finding Device Impact
P1 Profile Form-gating entire page - add social proof before form Both Conversion rate lift 15-30%
P1 Agriculture Switch hero to dark background matching deck Desktop Brand consistency, premium feel
P1 Agriculture Redesign form container with branded card treatment Desktop Form completion rate
P1 Profile Split 6-field form into 2 steps on mobile Mobile Mobile form completion rate
P1 Thank You Test Cal.com calendar rendering on small mobile screens Mobile Booking conversion
P1 Agriculture Remove sticky CTA bounce animation on mobile Mobile Perceived quality
P2 All Standardize ROAS stat (234% vs 2340%) across all pages Both Credibility
P2 Agriculture Redesign testimonials to match deck format (logo + quote + headshot) Desktop Trust & brand alignment
P2 Agriculture Add stat cards with deck-style treatment (lime/dark cards + icons) Desktop Visual impact
P2 Agriculture + Profile Add Google Premier Partner + Meta Partner badges Both Trust signals
P2 Agriculture Add Four Pillars / services framework section Desktop Service clarity
P2 Agriculture Add team section with green-bordered circular headshots Both Personal connection
P2 Profile Consolidate duplicate logo carousels into one Desktop Clean layout
P2 Profile Add testimonials and case study metrics before form Desktop Pre-form trust building
P2 Thank You Add partnership badges below stats section Desktop Post-conversion reassurance
P2 Thank You Move or remove "Expert Content" section - competes with booking CTA Both Booking focus
P2 Thank You Add company logos above video testimonial thumbnails Desktop Brand connection
P3 Agriculture Mobile headline cap at 28px, consider shorter copy Mobile Above-fold visibility
P3 Agriculture Improve mobile form padding (24px) and field sizing (48px height) Mobile Form UX
P3 Agriculture Logo carousel: static grid on mobile, uniform height on desktop Both Logo readability
P3 Agriculture Mobile testimonials: card carousel or truncated with "Read more" Mobile Scannability
P3 Profile Reduce mobile header from 94px to 60px Mobile Viewport space
P3 Profile Swipeable team member cards on mobile Mobile Visual engagement
P3 Thank You Show 2-3 video testimonials on mobile (not all 6) Mobile Scroll fatigue
P3 Thank You Use 2x2 grid for stats on mobile (32px numbers) Mobile Layout cleanliness

Key Takeaway

The Market Lead Deck 3.0 is significantly more polished than the current landing pages. The deck sells a premium, enterprise-grade service through dark backgrounds, stat cards, detailed case studies, team photos, and partnership badges. The landing pages currently use many of the right colors but miss the structural patterns that make the deck compelling:

Implementing the P1 recommendations alone should produce a noticeable improvement in brand perception and conversion performance.

Market Lead · Landing Page Visual Audit · February 2026 · Confidential