| Campaign | Status | Objective | Buying Type | Frequency | CPM |
|---|---|---|---|---|---|
| [ML] [AUS] [Agriculture/Farming] Lead Generation Strategy - Prospecting | ACTIVE | Leads | Auction | 2.06 | $19.79 |
| Ad Set | Status | Spend | Impressions | CTR | CPC | LPVs | Leads | CPL |
|---|---|---|---|---|---|---|---|---|
| Targeting: Agriculture/Farming | ACTIVE | $125.74 | 6,771 | 3.68% | $0.50 | 28 | 2 | $62.87 |
| Targeting: CEO/Owner + Agriculture | ACTIVE | $113.72 | 5,329 | 3.75% | $0.57 | 27 | 1 | $113.72 |
Note: The Agriculture/Farming targeting outperforms CEO/Owner targeting on CPL by 45% ($62.87 vs $113.72). Both target ages 30-64 across Facebook + Instagram.
| Date | Spend | Impressions | CTR | Clicks | LPVs | Leads | CPC |
|---|---|---|---|---|---|---|---|
| Sun, Feb 2 | $43.94 | 1,109 | 4.96% | 55 | 6 | 0 | $0.80 |
| Mon, Feb 3 | $31.11 | 2,029 | 4.39% | 89 | 14 | 1 | $0.35 |
| Tue, Feb 4 | $36.09 | 2,436 | 4.60% | 112 | 8 | 1 | $0.32 |
| Wed, Feb 5 | $36.68 | 2,073 | 4.00% | 83 | 11 | 1 | $0.44 |
| Thu, Feb 6 | $36.74 | 1,670 | 2.51% | 42 | 5 | 0 | $0.87 |
| Fri, Feb 7 | $23.11 | 1,110 | 1.98% | 22 | 3 | 0 | $1.05 |
| Sat, Feb 8 | $31.79 | 1,673 | 2.75% | 46 | 8 | 0 | $0.69 |
Trend: CTR dropped from ~4.5% (Mon-Wed) to ~2.4% (Thu-Sat). All 3 leads came Mon-Wed. Weekend performance is significantly weaker - consider dayparting or budget scheduling.
Both ads use the same creative with different ad sets.
These were paused in December 2025. Different copy angle - "$1M in new sales" vs "$7.5M case study".
Meta reported 3 leads but only 2 completed the full form in the sheet. 1 lead may have dropped off during the profiling step.
All 4 ads (2 active + 2 paused) point to this same landing page.
All 3 testimonials are from non-agriculture businesses: Alluring Kitchens, RiverCity Trailers, Revest Property. An agriculture business owner clicks an ad about "$7.5M in farming sales" and lands on a page with kitchen and trailer testimonials. The trust gap is massive.
The ad promises "$7.5M in farming & agriculture sales from $39K ad spend" - a specific, attention-grabbing case study. The landing page headline is generic: "GENERATE MORE AUSTRALIAN AGRICULTURAL LEADS, CLIENTS & SALES." The visitor expects to see the $7.5M story continued.
The CTA doesn't clearly communicate what the visitor gets. "Custom Strategy" is abstract. There's no urgency and no specificity about the deliverable (is it a call? PDF? email?).
The page doesn't address any farming/agriculture-specific challenges. Nothing about seasonal cycles, equipment sales cycles, long buyer journeys, or rural market dynamics. It reads like a generic lead gen agency page.
Phone and "Live/Active Business URL" are both required. Many agriculture businesses have basic or no websites. Both leads came from mobile - every extra required field drops conversion rate. The "Current Ad Status" dropdown adds friction with little qualifying value at this stage.
After the form, there's no clarity on the next step. Will someone call? When? What will the strategy include? This creates uncertainty and reduces form completion.
No mention of no lock-in contracts, cancel anytime, or any guarantee. Nothing addressing common objections like "I tried ads before and they didn't work" or "ads are too expensive for my business."
Both confirmed leads came from mobile devices (Instagram Feed + Facebook Mobile Feed). Agriculture areas often have poor mobile connectivity. No click-to-call option visible. No sticky CTA for mobile.
The metrics section shows "504% Average Client ROAS (eCommerce)" - this is irrelevant to agriculture lead gen businesses and dilutes the message. It signals that you're not specialized.