Internal QA Review

Meta Ads Review:
New Agriculture Ads

Review of 7 new ads (Ad 10-13) added by Jack on Feb 23, plus 2 existing Ad 09 variants. Checking UTMs, copy, titles, URLs, and consistency.

24 February 2026 Account: Market Lead Pty Ltd II Prepared by: Market Lead
Overview

Ad Inventory Snapshot

Current active ads in the Market Lead Meta account (Agriculture/Farming campaigns).

9
Total Active Ads
7
New (Feb 23)
3
Ad Copy Variants
3
Video Variants

Ad Structure

Ad Name Copy Video Ad Set Status
Ad 09 Copy 09 Video 03 CEO/Owner + Agriculture Running ($253 spend)
Ad 09 Copy 09 Video 03 Agriculture/Farming Running ($235 spend)
Ad 10 New Copy 10 Video 04 (5min) Agriculture/Farming No spend yet
Ad 10 New Copy 10 Video 04 (5min) BROAD [Excl. Inner-City] No spend yet
Ad 10 New Copy 10 Video 04 (5min) CEO/Owner + Agriculture No spend yet
Ad 11 New Copy 10 Video 05 (2min) BROAD [Excl. Inner-City] No spend yet
Ad 12 New Copy 11 Video 04 (5min) BROAD [Excl. Inner-City] No spend yet
Ad 13 New Copy 11 Video 05 (2min) Agriculture/Farming (x2) No spend yet
Ad 13 New Copy 11 Video 05 (2min) BROAD [Excl. Inner-City] No spend yet

What Passed

These elements are consistent and correct across all 9 ads.

✓

UTM Parameters

All 9 ads use identical dynamic UTM templates. Consistent between old and new ads.

utm_source=facebook
utm_medium=cpc
utm_campaign={{campaign.name}}
utm_adgroup={{adset.name}}
utm_content={{ad.name}}
✓

Landing Page URL

All ads point to the same destination URL. No mismatches or broken links.

https://www.marketlead.com.au/agriculture-v2
✓

Call-to-Action

All ads use LEARN_MORE consistently. Appropriate for lead gen.

LEARN_MORE
✓

Page & Instagram

All ads publish from the same Facebook Page and Instagram account.

Page: 104688765413928
IG: 17841450783537729

Issues Found

5 issues identified across the new ads. Ordered by severity.

1
Missing Space After Emoji in Ad Copy 11
High

Ad Copy 11 is missing a space between the pointing-down emoji and "Talk". This looks unprofessional and is inconsistent with Ad Copy 09 and 10 which have the space.

Ad Copy 10 (Correct): ...from $39K in ad spend. Click and see the exact system we used. 👇 Talk to our team and get your custom agriculture lead and sales strategy below. Ad Copy 11 (Incorrect): ...from $39K in ad spend. Get your custom strategy. 👇Talk to our team and see exactly how we did it below. ^ Missing space here
Affected ads: Ad 12 (BROAD), Ad 13 (Agriculture x2, BROAD) = 4 ads total
2
No Display URL Set
Medium

The display_url field is empty on all new Ad 10-13 creatives. When the display URL is not set, Facebook shows the full domain which is fine, but adding a custom display URL like marketlead.com.au looks cleaner in the feed and builds brand trust.

Current: display_url = (empty) Recommended: display_url = marketlead.com.au
Affected ads: All 7 new ads (Ad 10, 11, 12, 13)
3
Only 1 Headline Being Tested
Medium

All 9 ads (including old and new) use the exact same headline. With 3 copy variants and 3 video variants already being tested, adding even one alternative headline would be a low-effort way to learn what messaging resonates.

All 9 ads use: 💰 $7.5M+ in farming/agriculture leads Could test something like: 💰 How One Farming Business Generated $7.5M in Sales 💰 134 Leads/Month for an Agriculture Business
Affected ads: All 9 active ads. Not a bug, but a missed testing opportunity.
4
Duplicate Ad Names Across Ad Sets
Low

"Ad 13 | Ad Copy 11 | Video 05 (2MIN/Agriculture/Farming I) [Feb 2026]" appears 3 times across different ad sets. Since utm_content={{ad.name}} is used, these will all show the same value in Google Analytics, making it harder to attribute which ad set drove the lead.

Not a blocker because utm_adgroup={{adset.name}} still captures the ad set, but the ad name alone won't distinguish performance.

Duplicate name across 3 ad sets: Ad 13 | Ad Copy 11 | Video 05 (2MIN/Agriculture/Farming I) [Feb 2026] - Targeting: Agriculture/Farming - Targeting: Agriculture/Farming (again, different creative ID) - Targeting: BROAD [Excl. Inner-City] Suggestion: Append ad set shorthand to ad name Ad 13 | Ad Copy 11 | Video 05 (2MIN) [Feb 2026] [AG] Ad 13 | Ad Copy 11 | Video 05 (2MIN) [Feb 2026] [BROAD]
Affected ads: Ad 13 (3 duplicates), Ad 10 (3 duplicates)
5
Creative Names Use Template Placeholder
Low

All 7 new ad creatives have names starting with {{product.name}}, suggesting they were created from a catalog/template. This is purely cosmetic and doesn't affect ad delivery or reporting, but makes the creative library harder to navigate.

Current creative names: {{product.name}} 2026-02-23-84cab5ddbcc0e2e2420627231bb4046b {{product.name}} 2026-02-23-7d0c1118396063db3102950ed52f9f71 Cleaner naming: Ad 10 - Copy 10 - Video 04 5MIN - Agriculture Ad 13 - Copy 11 - Video 05 2MIN - Agriculture
Affected ads: All 7 new ads (Ad 10-13). Not a functional issue.

Ad Copy Comparison

Full text of all 3 copy variants for reference.

Copy 09 (Existing, running since Feb 8)

Maxed out your referral network? Can't find new buyers for your machinery? This Australian farming equipment business was in the same position. Then they generated $7.5M in sales from $39K in ad spend 👇 In 59 seconds, I'll show you exactly how they did it

Copy 10 (New, Feb 23)

$350 back for every $1 spent on ads. That's what this Australian agricultural equipment business generated in quotes last year. $7.5M in sales and quotes from $39K in ad spend. Click and see the exact system we used. 👇 Talk to our team and get your custom agriculture lead and sales strategy below.

Copy 11 (New, Feb 23)

134 leads in one month for $29 each. This agricultural equipment business now has more inquiries than their sales team can handle. Total result: $7.5M in sales and quotes from $39K in ad spend. Get your custom strategy. 👇Talk to our team and see exactly how we did it below. ^ Missing space after emoji

Summary

The new ads are well-structured overall. UTMs, landing page URL, and CTA are all consistent and correct. The priority fix is:

  • Fix now: Add space after emoji in Ad Copy 11 (affects 4 ads)
  • Nice to have: Add display URL and consider a second headline variant
  • Cosmetic: Rename duplicates and clean up creative names
Market Lead · Meta Ads QA Review · February 2026 · Internal