Become the leader of your market
2026
Predictable Growth Systems
For High Performing Brands.
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marketlead.com.au
Predictable Growth Systems
For High Performing Brands.
With over $115,000,000 in managed ad spend and 20+ years industry-leading experience in advertising, Market Lead will help transform your business with the power of advanced digital advertising.
Working with over 600+ businesses in nearly every industry & across multiple agencies.
Go direct to the source. Have a 1-on-1 experience working with the expert, to get the results & expertise in minutes not weeks.
We have the direct-experience & expertise from running the ads ourselves.
Director
Head of Performance Advertising
Head of Operations
Design Lead
Advertising Partner 2025
Partner
Michael is a high performing PPC specialist. Always a great communicator who provides campaign insights and clear recommendations to achieve set objectives. Michael is not one to "set and forget" paid activity. He proactively makes campaign optimisations to ensure the best possible performance for his clients and is highly attentive to their needs.
Digital Performance Manager at DuluxGroup
As a leading high growth brand in the finance industry, we spend millions annually on Google ads, so partnering with the right team was crucial. Within just 2 months of working with Market Lead, our cost per lead decreased by 20% and total leads increased by 30%. What we also loved is their business-level reporting that I've never seen from other agencies.
Head of Growth at Tiimely Home
Market Lead is your essential marketing partner when you're looking to effectively scale seven-figure budgets while maintaining an excellent CPA. Michael and Jack are an absolute pleasure to work with. Meetings spent discussing new ideas were quite often littered with laughter. The partnership felt like a true extension of our team.
Digital Acquisition Lead at Tiimely
Market Lead have done an outstanding job decreasing our lead cost by over 35% in the last year across all of our products. Insurance is very competitive and expensive. The fact that they were able to both decrease lead cost and increase lead volume is remarkable!
Digital Marketing Manager at DotSure Ltd.
Since partnering with Market Lead, we've generated over $7.2 million directly from their Google Ads campaigns in Australia, and more than $2.2 million USD from our new US store. We've scaled our ad spend by 16x while consistently achieving a ROAS that's 150% higher than before we partnered. The Market Lead team has been instrumental in driving consistent, predictable, and profitable growth, enabling us to scale globally.
Managing Director at Nomad the Label
Market Lead have added the experience and expertise we were missing in order to optimise our Google Ads account. Since working with them, we have seen our budget being allocated more efficiently and, as a result, have seen a reduction in our CPL. Jack and Michael are experts in what they do, very responsive, show genuine care and are always happy to share knowledge.
Head of Marketing at Shift
After working with many Google Ad agencies over the years, Market Lead has provided by far the best results. They are a pleasure to work with and a breath of fresh air in an industry plagued by charlatans. If you want to know specifics, we can attribute over $3,000,000 in sales from Market Lead. Cost per sale is down 42%. Total quotes are up 88%. Overall, the return on Investment is about 30x (3000%)
Digital Marketing Manager at Portable Partitions
We've been working with this team for our Google Ads campaigns, and the results have been fantastic. They really took the time to understand our business, our goals, and our target audience. Our campaigns are now consistently generating quality leads, and we've seen a clear improvement in ROI. Their reporting is transparent and easy to follow.
Director - Private Wealth at Lucner Investment Partners
Real performance data from our client campaigns
Our proven system connects advertising platforms to high-converting lead pages, then feeds qualified leads directly into your pipeline with instant notifications.
All packages include a high-converting lead page
[Price subject to change - price valid for 10 business days]
All packages are monthly and exclusive of ad spend. All prices are exclusive of GST (only applicable to Australian businesses). Agreed ad spend is the amount agreed to spend on ads that month.
| Feature | Website | Landing Page | Market Lead: Lead Page |
|---|---|---|---|
| Conversion Rate | ✖ 1-2% | ⚠ 4-8% | ✔ 5-20% |
| Focus | ✖ Information | ✖ Design/Information | ✔ Dedicated to generating leads |
| Email Notification | ✖ | ✖ | ✔ |
| Lead Dashboard/CRM | ✖ | ✖ | ✔ |
| Integration Set Up | ✖ | ✖ | ✔ |
| Custom Lead Reporting | ✖ | ✖ | ✔ |
| Custom ROI Reporting | ✖ | ✖ | ✔ |
| Aligned with Ads & Sales | ✖ | ⚠ Ads (Sales) | ✔ |
| Item | Overview | Deliverables | Pricing |
|---|---|---|---|
| Campaign Set Up | Advanced set up of Google Ads accounts and campaigns. | Account set up (rebuild & restructure), Keyword & audience targeting research, Competitor audit & analysis, Advanced Search, Shopping & Performance Max campaigns, Display & Video campaigns, Tracking & settings audit, Analytics & product feed audit, Custom bespoke live reporting dashboard | One-time set-up fee per project (Determined at step 3 of activation framework) |
| Campaign Management | Ongoing optimisation and management of Google Ads campaigns to maximise lead generation and return on ad spend. | Dedicated senior campaign manager, Weekly campaign optimisations, Monthly advanced optimisation, Fortnightly performance updates (data analysis & insights), Monthly consulting call | Monthly base fee + 5% of agreed ad spend (Determined at step 3 of activation framework) |
| Item | Overview | Deliverables | Pricing |
|---|---|---|---|
| Campaign Set Up | Advanced set up of Meta Ads account and campaigns. | Account set up (rebuild & restructure), Audience targeting research, Audience building & segmentation, Tracking & integration set up | One-time set-up fee per project (Determined at step 3 of activation framework) |
| Campaign Management | Ongoing optimisation and management of Meta Ads campaigns to maximise lead generation and return on ad spend. | Dedicated senior campaign manager, Weekly campaign optimisations, Monthly advanced optimisation, Fortnightly performance updates (data analysis & insights), Monthly consulting call | Monthly base fee + 5% of agreed ad spend (Determined at step 3 of activation framework) |
Understand goals, diagnose opportunities.
Deep data/market analysis & success plan.
Present success plan and confirm next steps.
Signed + paid within 1 BD.
Client submits information & documents within 2 BD (guided by Market Lead).
Client grants platform access within 1 BD.
Market Lead builds campaigns within 5 BD.
Review build, align expectations, launch.
4 month sprints.
30 days notice within the end of each 4 month sprint.
Must be replied to within 2 business days.
Invoices must be paid before the due date. Services & ads will pause immediately if unpaid on due date.
5 business days notice of new campaign launch.
Please read the agreement document for full service terms.
Thank you for reviewing our proposal. We appreciate your time and attention to the insights and recommendations provided.
If you have any questions or need further information, please don't hesitate to reach out.
