Google Ads Audit

Monsuri
Google Ads Audit

30-day performance analysis with insights, forecasting, and recommendations.

2026-01-17 to 2026-02-15 (30 days) vs Previous: 2025-12-18 to 2026-01-16 Prepared by: Market Lead
Revenue-Only Audit: No margin or returns data provided. All values reflect Google-reported revenue, not actual profit.

Key Insights

  1. Efficiency improving: conversions up 35.0% while spend only up 30.9%.
  2. Account ROAS of 2.2x is approaching target of 3x.
  3. Low waste at 3.4%. Search term coverage is efficient.
  4. 14 GOOD performing assets. Consider testing more variations to find BEST performers.
  5. This audit uses Google-reported revenue only. Profit, margins, and returns data were not provided - actual profitability may differ significantly.

Performance Summary

Efficiency improving: conversions up 35.0% while spend only up 30.9%.
Metric Spend Conversions Value ROAS Clicks Impressions CTR CPA
Current $17,407 353 $37,967 2.2x 5,809 563,017 1.03% $49.32
Change ↑ 30.9% ↑ 35.0% ↑ 40.8% ↑ 7.5% ↓ 9.0% ↑ 12.0% ↓ 18.8% ↓ 3.0%

Budget Pacing & Forecast

Recent spend is 69% below average. Consider investigating if this is intentional.

Next 30 Days Projection

Spend: $17,689

Conversions: 333

Value: $33,965

Rest of Month (12 days)

Spend: $7,333

Conversions: 132

Value: $13,173

Bid Management Insights

CPC levels are stable. Average conversion value is $107.57.

Highest CPC Analysis

Period Highest CPC Keyword Highest CPC Search Term
Last 7 Days $0.20
monsuri bath caddy
Campaign: Search - Brand Defense 		$16.29
birthday gift ideas for her
Campaign: [ML] Standard Shopping - All P
Last 30 Days $0.61
monsuri bath pillow
Campaign: Search - Brand Defense 		$16.29
birthday gift ideas for her
Campaign: [ML] Standard Shopping - All P

Conversion Tracking Health

Only 1 conversion action active. Consider if additional conversion types should be tracked.

Look for lines that suddenly drop to zero - this indicates broken conversion tracking.

Zero-Conversion Search Terms

Low waste at 3.4%. Search term coverage is efficient.
194 search terms with $592 spend and zero conversions (3.4% of total spend).

Top 5 by Spend

Search TermCostClicksCampaign
bath tray $28.11 15 [ML] Standard Shopping - All P
bath tub tray $19.37 14 [ML] Standard Shopping - All P
luxury bath bomb gift set $18.86 2 [ML] Standard Shopping - All P
birthday gift ideas for her $16.29 1 [ML] Standard Shopping - All P
best bath salts $15.68 2 [ML] Standard Shopping - All P

Daily Performance Trend

Campaign Performance

Account ROAS of 2.2x is approaching target of 3x.

Target ROAS: 3x (green ≥ target, yellow ≥ 70% target, red < 70% target)

Top Products

Top 10 products by spend with period comparison

ProductCostConversionsROAS
No product data available

Top Non-Brand Keywords

All top non-brand keywords meeting 3x target. Strong generic performance.

Sorted by cost descending, excluding keywords containing brand terms

KeywordConversionsCostROAS
monsuri 10 $46 14.8x
monsuri bath pillow 3 $21 8.5x
monsuri bath caddy 1 $2 49.5x
monsuri bathtub pillow 1 $0 285.9x

Asset Performance

14 GOOD performing assets. Consider testing more variations to find BEST performers.
0
14
0

LOW Performers - Replace These

Asset TextCampaign
No LOW performing assets

BEST Performers - Replicate These

Asset TextCampaign
No BEST performing assets yet

Geographic Performance

Performance breakdown by location. Identify top-performing regions and potential expansion opportunities.
LocationImpressionsClicksCostConversions
United States 563,017 5,809 $17,407 353
Market Lead · Monsuri Google Ads Audit · February 2026 · Confidential