30-day performance analysis with campaign insights, search term analysis, and recommendations.
| Campaign | Type | Spend | Clicks | Impr. | Conv. | Value | CPA | ROAS |
|---|---|---|---|---|---|---|---|---|
| [ML] PMax - Test Signal [Top Performers] | PMax | $4,184.64 | 1,200 | 68,439 | 103.5 | $11,307.89 | $40.43 | 2.70x |
| [ML] Standard Shopping - All Products | Shopping | $3,344.69 | 713 | 87,360 | 58.0 | $7,473.17 | $57.67 | 2.23x |
| [ML] PMax - Feed Only [Self Care Gift Ideas] | PMax Feed | $2,331.69 | 716 | 89,176 | 45.5 | $5,775.22 | $51.25 | 2.48x |
| [ML] PMax - [Self Care Gift Ideas] | PMax | $2,022.54 | 993 | 65,943 | 54.5 | $4,637.85 | $37.12 | 2.29x |
| [ML] PMax - Feed Only [Top Performers] | PMax Feed | $1,719.26 | 549 | 54,387 | 31.2 | $3,373.55 | $55.02 | 1.96x |
| [ML] PMax - Feed Only [New Gift Sets] | PMax Feed | $547.50 | 218 | 47,702 | 9.8 | $825.71 | $56.05 | 1.51x |
| [ML] PMax - Feed Only [New Accessories] | PMax Feed | $454.33 | 340 | 52,111 | 15.0 | $849.60 | $30.29 | 1.87x |
| [ML] PMax - Test Signal [Low Performers] | PMax | $398.96 | 275 | 12,780 | 7.0 | $564.25 | $56.99 | 1.41x |
| Search - Brand Defense | Search | $23.49 | 140 | 424 | 12.0 | $758.03 | $1.96 | 32.27x |
| [ML] PMax - Feed Only [Peak Season | New Gift Sets] (PAUSED) | PMax Feed | $419.19 | - | - | 7.5 | - | $55.89 | 1.44x |
| TOTAL (Active) | $15,027.10 | 5,144 | 478,322 | 336.5 | $35,565.25 | $44.66 | 2.37x |
| Campaign Type | Spend | % of Total | Conv. | ROAS |
|---|---|---|---|---|
| Performance Max (7) | $11,658.92 | 77.6% | 266.5 | 2.28x |
| Standard Shopping (1) | $3,344.69 | 22.3% | 58.0 | 2.23x |
| Brand Search (1) | $23.49 | 0.2% | 12.0 | 32.27x |
| Search Term | Cost | Conv. | Value | ROAS |
|---|---|---|---|---|
| bath tub tray | $101.61 | 4 | $551.00 | 5.42x |
| bath gift basket | $24.81 | 2 | $518.00 | 20.88x |
| all natural bath bombs | $16.89 | 3 | $140.86 | 8.34x |
| Search Term | Cost | Clicks | Recommendation |
|---|---|---|---|
| at home spa kit | $66.74 | - | Add as negative |
| bath tray | $47.69 | - | Add as negative |
| tub accessory | $40.50 | - | Add as negative |
| bamboo bath tray | $32.31 | - | Add as negative |
| bathtub caddy | $24.68 | - | Add as negative |
Additional zero-conversion terms include: spa kits, bamboo accessories, generic "gift ideas" terms. Full negative keyword list recommended.
| Keyword | Clicks | Conv. | Spend | Value |
|---|---|---|---|---|
| monsuri (exact) | 97 | 9.0 | $14.67 | $580.00 |
| monsuri bath pillow | 22 | 3.0 | $4.75 | - |
| monsuri bath | - | - | - | - |
| monsuri full body bath pillow | - | - | - | - |
| monsuri bath tray | - | - | - | - |
| monsuri bath caddy | - | - | - | - |
Standard Shopping wasting 76.5% on zero-conversion terms. 235 search terms spent $1,413.38 with zero conversions. Terms like "at home spa kit" ($66.74), "bath tray" ($47.69), and "tub accessory" ($40.50) are draining budget. Immediate negative keyword additions needed.
No dedicated non-brand Search campaigns. The account relies entirely on PMax and Shopping for non-brand traffic. This means no control over search term targeting, bid adjustments, or ad copy for high-intent queries. Launching Search campaigns for proven converting terms would improve efficiency.
New Gift Sets and Low Performers underperforming. New Gift Sets PMax at 1.51x ROAS ($56.05 CPA) and Low Performers at 1.41x ROAS ($56.99 CPA) are significantly below account average. Combined spend of $946.46 with marginal returns. These should be consolidated or paused.
Feed Only Top Performers lagging full PMax. The Feed Only variant of Top Performers delivers 1.96x ROAS vs 2.70x for the full PMax. This suggests the asset groups in the full PMax are adding value and the Feed Only version may be cannibalizing at lower efficiency.
Full PMax "Self Care Gift Ideas" outperforms its Feed Only variant on CPA. Full PMax CPA of $37.12 vs Feed Only CPA of $51.25. However, the Feed Only version has higher ROAS (2.48x vs 2.29x), suggesting different product mixes being served. Worth investigating product-level performance.
New Accessories has best non-brand CPA. At $30.29 CPA on just $454 spend, this campaign shows promise. Limited budget may be constraining its potential. Worth testing with increased budget to verify scalability.
Brand Defense campaign is highly efficient. $1.96 CPA and 32.27x ROAS on just $23.49 spend. Effectively capturing branded search demand at minimal cost.
Add the following as negative keywords immediately: "at home spa kit", "bath tray", "tub accessory", "bamboo bath tray", "bathtub caddy", "spa kit", "bamboo", and generic "gift ideas" terms. This could save ~$1,400/month in wasted spend. Review the full 235 zero-conversion term list and build a comprehensive negative keyword list.
Merge "New Gift Sets" (1.51x ROAS) and "Low Performers" (1.41x ROAS) product groups into the "Top Performers" campaign, or pause them entirely. Combined they spend ~$946/month for sub-par returns. Reallocate that budget to the Top Performers PMax or New Accessories.
New Accessories shows the best non-brand CPA ($30.29) but only receives $454/month in spend. Gradually increase budget by 30-50% and monitor performance. If CPA holds, continue scaling.
Use top-converting search terms from Shopping ("bath tub tray", "bath gift basket", "all natural bath bombs") as seed keywords for dedicated Search campaigns. This provides better control over bids, ad copy, and landing pages than relying solely on PMax and Shopping.
The paused "Peak Season | New Gift Sets" campaign spent $419.19 at 1.44x ROAS. Decide whether to permanently remove it or reactivate for Q4 2026 with improved product selection and signals.
The Test Signal [Top Performers] is the best PMax campaign. Extract what makes its signal/audience different and apply those learnings to other campaigns. The Test Signal [Low Performers] at 1.41x ROAS should be paused or absorbed.
| Location | Impressions | Clicks | Spend | Conversions | Value | ROAS |
|---|---|---|---|---|---|---|
| United States | 478,322 | 5,144 | $15,027.10 | 336.5 | $35,565.25 | 2.37x |