30-day account review highlighting strong performers, proven search terms, and recommendations to scale what's already working.
Account-level metrics across all active campaigns.
Top-performing campaigns and proven revenue drivers
These campaigns are delivering strong, consistent results and represent the foundation for scaling.
Exceptional efficiency at $1.96 CPA. Effectively captures existing branded demand and protects against competitor bidding. Industry-leading return for every dollar invested.
Best non-brand campaign at $40.43 CPA. Drives 103.5 conversions with 28% of total budget. Core revenue engine with high-quality traffic and strong efficiency. Clear candidate for increased investment.
Lowest non-brand CPA in the account. Currently budget-constrained at $454/month but showing strong signals. High upside potential with measured scaling.
Consistent performer delivering 54.5 conversions at $37.12 CPA. The full PMax variant outperforms the feed-only version, confirming asset groups are adding meaningful value to the campaign.
High-converting search terms from Shopping that demonstrate strong buyer intent and product-market fit.
| Search Term | ROAS | Signal |
|---|---|---|
| bath gift basket | 20.88x | Gift-intent buyers converting at exceptional rates |
| all natural bath bombs | 8.34x | Product-specific, quality-conscious shoppers |
| bath tub tray | 5.42x | High-intent, product-specific search with strong conversion |
| "monsuri" branded | 32.27x | Growing brand awareness driving efficient repeat purchases |
Search terms with gift intent ("bath gift basket", "self care gift") consistently deliver the highest ROAS in the account. This aligns with Monsuri's expanded occasion-based product range and represents a clear competitive advantage worth leaning into further.
All active campaigns ranked by return on ad spend.
| Campaign | Type | Spend | ROAS | CPA | Conversions |
|---|---|---|---|---|---|
| Brand Defense | Search | $23 | 32.27x | $1.96 | 12.0 |
| Top Performers PMax | PMax | $4,185 | 2.70x | $40.43 | 103.5 |
| Self Care Gift Ideas (Feed) | PMax Feed | $2,332 | 2.48x | $51.25 | 45.5 |
| Self Care Gift Ideas (Full) | PMax | $2,023 | 2.29x | $37.12 | 54.5 |
| Standard Shopping | Shopping | $3,345 | 2.23x | $57.67 | 58.0 |
| New Accessories Feed Only | PMax Feed | $454 | 1.87x | $30.29 | 15.0 |
Building on proven performance
Focused actions to amplify the campaigns and search terms already delivering strong returns.
At 2.70x ROAS and $40.43 CPA, this is the strongest non-brand campaign. Incrementally increase daily budget by 15-20% and monitor for consistent returns. This campaign has room to scale.
Best non-brand CPA in the account at $30.29, currently on a limited budget of $454/month. Increase budget by 30-50% and monitor CPA stability. Strong upside potential if efficiency holds.
Proven gift-intent search terms like "bath gift basket" (20.88x ROAS) and "all natural bath bombs" (8.34x ROAS) deserve dedicated Search campaigns. This gives greater control over bids, ad copy, and landing pages to maximise these high-intent queries.
Self Care Gift Ideas Full PMax outperforms the Feed-Only variant by 27% on ROAS and delivers a $14 lower CPA. Asset groups are adding real value. Consider consolidating budget toward Full PMax variants where the data supports it.
Standard Shopping contains proven high-ROAS terms. Tightening targeting to focus budget on the best-performing product categories and search terms can improve efficiency further.
At 32.27x ROAS and $1.96 CPA, Brand Defense is delivering exceptional value. Continue protecting branded terms. As brand awareness grows from other channels, this campaign will capture increasing demand at minimal cost.