Your Google Ads account is generating profitable returns. Here's what's working, and how to amplify it.
Account-level metrics across all active campaigns.
These campaigns are delivering strong, consistent results and represent the foundation for scaling.
Exceptional efficiency at $1.96 CPA. Effectively captures existing branded demand and protects against competitor bidding. Industry-leading return for every dollar invested.
Best non-brand campaign at $40.43 CPA. Drives 103.5 conversions with 28% of total budget. Core revenue engine with strong efficiency. Clear candidate for increased investment.
Lowest non-brand CPA in the account. Currently budget-constrained at $454/month but showing strong signals. High upside potential with measured scaling.
Consistent performer delivering 54.5 conversions at $37.12 CPA. The full PMax variant outperforms the feed-only version, confirming asset groups are adding meaningful value.
High-converting search terms that demonstrate strong buyer intent and product-market fit.
| Search Term | ROAS | Signal |
|---|---|---|
| bath gift basket | 20.88x | Gift-intent buyers converting at exceptional rates |
| all natural bath bombs | 8.34x | Product-specific, quality-conscious shoppers |
| bath tub tray | 5.42x | High-intent, product-specific search with strong conversion |
| "monsuri" branded | 32.27x | Growing brand awareness driving efficient repeat purchases |
Search terms with gift intent consistently deliver the highest ROAS in the account. This aligns with Monsuri's expanded occasion-based product range and represents a clear strength worth leaning into further.
All active campaigns ranked by return on ad spend.
| Campaign | Type | Spend | ROAS | CPA | Conv. |
|---|---|---|---|---|---|
| Brand Defense | Search | $23 | 32.27x | $1.96 | 12.0 |
| Top Performers PMax | PMax | $4,185 | 2.70x | $40.43 | 103.5 |
| Self Care Gift Ideas (Feed) | PMax Feed | $2,332 | 2.48x | $51.25 | 45.5 |
| Self Care Gift Ideas (Full) | PMax | $2,023 | 2.29x | $37.12 | 54.5 |
| Standard Shopping | Shopping | $3,345 | 2.23x | $57.67 | 58.0 |
| New Accessories Feed Only | PMax Feed | $454 | 1.87x | $30.29 | 15.0 |
Focused actions to amplify the campaigns and search terms already delivering strong returns.
At 2.70x ROAS and $40.43 CPA, this is the strongest non-brand campaign. Incrementally increase daily budget by 15-20% and monitor for consistent returns.
Best non-brand CPA in the account at $30.29, currently on a limited budget of $454/month. Increase budget by 30-50% and monitor CPA stability.
In some campaigns, Full PMax is outperforming Feed-Only variants. Where the data supports it, lean into Full PMax to capture additional value from asset groups while continuing to use Feed-Only where it performs well.
Standard Shopping contains proven high-ROAS terms. Tightening targeting to focus budget on the best-performing product categories can improve efficiency further.
At 32.27x ROAS and $1.96 CPA, Brand Defense is delivering exceptional value. Continue protecting branded terms as awareness grows from other channels.
Your Google Ads account has proven revenue drivers. The opportunity is in amplifying them with the right strategy and execution.
Reach out to your Market Lead contact to discuss next steps and unlock the growth potential in your account.