Google Ads Account Review

Monsuri
Google Ads Account Review & Growth Strategy

12-month performance analysis across Performance Max, Standard Shopping, and Search campaigns for a luxury self-care & bath products brand.

monsuri.com · Shopify · USA

Prepared: 9 February 2026 Prepared by: Market Lead Prepared for: Monsuri

Account Overview

12-month Google Ads performance summary

Account Summary

12-Month Performance at a Glance

Overall account performance across all active campaigns over the last 12 months. The account is generating positive ROAS but has significant room for growth.

$243.7K
Total Ad Spend (USD)
5,098
Total Conversions
$544.5K
Total Revenue (USD)
2.24x
Overall ROAS
79,796
Total Clicks
$3.05
Average CPC
10
Active Campaigns
168
Products in Feed

The Bottom Line

Monsuri is generating $544.5K in revenue from $243.7K in ad spend - a healthy 2.24x ROAS. However, with proper campaign restructuring, feed optimization, and scaling of high-performing products, there is a clear path to 3x+ ROAS while increasing total revenue. The biggest levers are: consolidating underperformers, scaling proven winners, and launching search campaigns to capture high-intent traffic.

Campaign Performance

Individual campaign breakdown across all active campaigns

Performance

Active Campaign Breakdown

Performance data for all 10 active campaigns. Sorted by total spend to show where budget is being allocated and which campaigns are delivering the strongest return.

Campaign Spend Clicks Conv. Revenue ROAS CTR
PMax - Self Care Gift Ideas $55,530 21,471 1,140 $126,989 2.29x 1.70%
PMax - Test Signal [Top Performers] $53,242 16,685 1,268 $127,419 2.39x 1.30%
Standard Shopping - All Products $46,739 12,790 793 $93,504 2.00x 0.73%
PMax - Feed Only [Top Performers] $42,616 14,342 990 $93,738 2.20x 1.11%
PMax - Feed Only [Self Care Gift Ideas] $27,442 5,142 467 $60,481 2.20x 0.82%
Brand Defense (Search) $5,337 2,035 223 $23,091 4.33x 26.38%
PMax - Test Signal [Low Performers] $4,319 2,380 81 $8,648 2.00x 1.45%
PMax - Feed Only [New Gift Sets] $3,352 1,454 40 $3,316 0.99x 0.58%
PMax - Feed Only [New Accessories] $2,726 1,740 53 $2,867 1.05x 0.65%
PMax - Peak Season [New Gift Sets] $2,363 671 43 $4,644 1.97x 0.49%

Key Takeaways

1

Top 2 Campaigns Drive 47% of Revenue

"Self Care Gift Ideas" and "Test Signal [Top Performers]" together generated $254K in revenue from $109K spend. These are the engine of the account and should receive priority budget.

$254K Revenue
2

Brand Defense Is Highly Efficient

4.33x ROAS with only $5.3K spend and 26.38% CTR. Brand searches are being protected effectively but there may be opportunity to increase brand spend to capture more bottom-funnel traffic.

4.33x ROAS
3

New Products Struggling

"New Gift Sets" (0.99x) and "New Accessories" (1.05x) are losing money or breaking even. These need feed optimization, better imagery, or reallocation to proven campaigns.

Needs Attention

Top Products

Best-selling products by revenue from Shopping & PMax campaigns

Products

Top 8 Revenue-Driving Products

These products drive the majority of revenue through Google Ads. The Bath Pillow + Tray combo alone accounts for over 15% of total revenue.

1
Bath Tray + Bath Pillow Set

Bath Tray + Bath Pillow Set

$84K
Revenue
673
Conv.
2.2x
ROAS
2
Bathtub Pillow (Neck & Shoulder)

Bathtub Pillow (Neck & Shoulder)

$52K
Revenue
788
Conv.
2.38x
ROAS
3
Luxurious Bath Lover's Gift Set

Luxurious Bath Lover's Gift Set

$50.9K
Revenue
283
Conv.
2.19x
ROAS
4
Full Body Bath Pillow

Full Body Bath Pillow

$48.3K
Revenue
549
Conv.
2.49x
ROAS
5
Full Body Bath Pillow + Tray

Full Body Bath Pillow + Tray

$38.4K
Revenue
285
Conv.
1.93x
ROAS
6
Bamboo Bathtub Tray Caddy

Bamboo Bathtub Tray Caddy

$25.8K
Revenue
260
Conv.
2.09x
ROAS
7
Bath Bomb & Salts Bundle

Bath Bomb & Salts Bundle

$20K
Revenue
187
Conv.
1.99x
ROAS
8
Luxury Home Spa Gift Set

Luxury Home Spa Gift Set

$12K
Revenue
66
Conv.
1.73x
ROAS

Seasonal Patterns

Understanding the spend and revenue cycles throughout the year

Seasonality

Revenue Follows a Predictable Seasonal Pattern

Monsuri's business is heavily seasonal, with massive spikes around gift-giving occasions. Understanding these patterns is critical for budget planning and creative preparation.

❤️

Valentine's Day

2x
Spend spike in February

$1K+/day spend. "Bath gifts for her" and "self care gift" searches surge. Strong conversion rates on gift sets.

🌹

Mother's Day

3-5x
Daily spend: $200 → $2,500

Massive jump. "Gift for mom" and "spa gift set" terms dominate. Gift sets and bundles see highest conversion rates of the year.

🎄

Holiday Season

10-20x
Daily spend: $200 → $11,500

MASSIVE spike Nov-Dec. Peak around Dec 10. "Christmas gift for women" and "self care Christmas gift" drive huge volume.

☀️

Off-Peak

1x
Steady $150-250/day

Mar-Apr and Jun-Sep are steady baseline. Focus on efficiency and testing new products/creatives during these quieter periods.

Seasonal Strategy Insight

The holiday season (Nov-Dec) alone likely accounts for 40-50% of annual revenue. Starting budget ramps and creative preparation 2-3 weeks earlier could capture an additional 10-15% of seasonal revenue. The transition from off-peak to peak should be gradual, not abrupt, to give Google's algorithms time to learn at higher budgets.

What's Going Well

Strengths and wins in the current account

Strengths

Account Strengths

Before diving into opportunities, it's important to acknowledge what's working. These are the foundations to build on.

✓

Bath Pillow + Tray Combo Is the Hero

Drives 30%+ of all revenue. The bundle strategy is working - customers clearly prefer the combo over individual products. Strong ROAS across all variants of this product.

Revenue Driver
✓

PMax Segmentation Is Smart

Top performers, gift ideas, and feed-only campaigns are well-structured. The separation of "Top Performers" vs "Low Performers" via test signal campaigns shows sophisticated campaign architecture.

Structure
✓

Brand Defense Is Efficient

4.33x ROAS with 26.38% CTR. Brand terms are being protected well, preventing competitors from stealing bottom-funnel conversions. Low spend ($5.3K) but high efficiency.

4.33x ROAS
✓

Strong Seasonal Execution

Holiday scaling was aggressive and profitable. Ramping from $200/day to $11,500/day at peak while maintaining ROAS shows strong budget management and creative readiness during key selling periods.

Scaling
✓

Product Feed Quality Is Solid

168 products with clear titles, good categorization, and proper product types. The feed is the foundation of Shopping/PMax performance and Monsuri's is well-organized across bath accessories, gift sets, and more.

Feed Health
✓

Blog Content Driving Conversions

The "Epsom salt" article drove $951 in conversion value organically. Content marketing is starting to generate real revenue - a strong signal that SEO and content investment pays off for this brand.

SEO Value

Growth Opportunities

Where to focus for the next level of performance

Opportunities

7 Key Growth Levers

These are the highest-impact opportunities identified during the account review. Each one has the potential to meaningfully improve ROAS, revenue, or both.

1

Feed Optimization: 50+ Products With $0 Revenue

Many products in the feed are getting impressions and clicks but generating zero conversions. These are wasting budget. Audit titles, images, and pricing for each. Exclude chronic underperformers or move them into a dedicated low-priority campaign with minimal budget.

2

Affirmation Cards Are Emerging

New category gaining traction: 407 clicks and 18 conversions on Anxiety Affirmation Cards alone. This is a high-margin, low-cost product that could scale well. Create a dedicated PMax campaign to test this category at higher volume.

3

Gift Sets Category Expansion

Gift sets have the highest AOV in the catalog. Create themed gift set campaigns for specific occasions: birthday, get well, sympathy, retirement, and housewarming. Each occasion is a separate audience with different seasonal demand.

4

Search Campaign Opportunity

Only 1 active generic search campaign (paused). Relaunch with targeted ad groups for high-intent keywords: "bath tray", "bath pillow", "bath gift set", "self care gifts for women". Search captures buyers further down the funnel than Shopping.

5

Candles & Soap Underperforming

Getting spend but minimal conversions. These products may need better product pages, stronger imagery, or competitive pricing analysis. If they can't be made profitable, exclude from Shopping campaigns to redirect budget to winners.

6

Earlier Seasonal Prep

Start ramping budgets 2-3 weeks earlier for Mother's Day and holiday peaks. Google's algorithms need learning time at higher budgets. Earlier ramp = better efficiency when peak demand hits. Also prepare seasonal-specific ad copy and assets in advance.

7

Content / SEO Landing Pages

Blog articles are converting. Create more gift guide content targeting "best bath gifts", "self care gifts for women", "luxury bath accessories", etc. These pages serve as both organic traffic drivers and PMax landing page destinations.

New Product Recommendations

Based on search term data and market demand signals

Product Development

10 Product Opportunities From Search Data

These recommendations come directly from analyzing what people are searching for on Google but Monsuri doesn't currently offer. Each represents validated demand.

1

Heated Bath Pillow

Active searches for "heated bath pillow" with no matching product in Monsuri's catalog. A heated version of the existing pillow could command a premium price point and differentiate from competitors.

2

Bath Robe / After-Bath Products

Cross-sell opportunity after the bath experience. Customers buying bath accessories are likely interested in luxury robes, towels, and post-bath skincare. Natural extension of the "self-care ritual" positioning.

3

Bath Pillow for Specific Needs

Search terms like "bath pillow for elderly" and "bath pillow for back pain" show demand for specialized positioning. Same product, different marketing angle and potentially medical/therapeutic branding.

4

Shower Pillow / Shower Mat

Adjacent category from shower steamer buyers. Extends the product line into the shower experience, capturing customers who don't have bathtubs but want the same self-care upgrade.

5

Subscription Box

Monthly self-care subscription box with rotating bath products. Recurring revenue model, predictable cash flow, and built-in repurchase. "Monthly self-care box" has growing search volume.

6

Men's Grooming / Recovery Sets

"Gifts for runners" is already getting good traction. Expand into male audience with recovery-focused sets: post-workout bath salts, muscle relief bundles, and Father's Day gift sets.

7

Seasonal Gift Bundles

Pre-built Valentine's, Mother's Day, and Christmas bundles at premium pricing. Seasonal bundles reduce decision fatigue and increase AOV. Limited-edition positioning drives urgency.

8

Aromatherapy Diffuser Set

Natural extension of the essential oils line. Diffuser + oil combo set for bedrooms and living rooms extends the self-care experience beyond the bathroom.

9

Bath Salts Variety Pack

Bundle individual bath salts into mix-and-match variety packs. Sampler packs are great for gifting and first-time customers who want to try multiple scents before committing to a full-size product.

10

Personalized Gift Cards with Product

Gift card + bath bomb sampler or mini product bundle. Combines the flexibility of a gift card with the "unboxing experience" of a physical product. Perfect for last-minute gifters.

Merchant Center Feed Insights

Product feed analysis and category performance

Feed Analysis

Product Feed Health & Category Performance

A deep look at the 168 products in the Merchant Center feed - which categories drive revenue, and where the feed can be optimized.

Total Products

168

Products with impressions in the Google Merchant Center feed across all Shopping and PMax campaigns.

Product Types

8

Bath accessories, bath & body gift sets, affirmation cards, candles, soap, aromatherapy, shower essentials, skin care.

Zero-Revenue Products

50+

Products getting impressions and clicks but generating $0 in revenue. These are wasting budget and should be optimized or excluded.

Duplicate Listings

Detected

Several products have multiple listings with different titles for the same product. Consolidating could improve data signals and ad rank.

Revenue by Product Category

Bath Accessories
$300K+
Bath & Body Gift Sets
$150K+
Affirmation Cards
Emerging
Aromatherapy
Small
Candles
Low
Soap
Low
Shower Essentials
Low
Skin Care
Minimal

Feed Optimization Actions

1

Exclude Zero-Performers

Products with 100+ clicks and $0 revenue should be excluded from Shopping campaigns or moved to a separate low-budget testing campaign. This immediately redirects budget to proven winners.

High Impact
2

Consolidate Duplicates

Merge duplicate product listings (same product, different title variations) into single optimized listings. This concentrates conversion data and improves ad rank for the remaining listing.

Feed Work
3

Title Optimization

Front-load product titles with high-volume search terms: "Bath Pillow for Tub" instead of "Monsuri Luxury Pillow PLS004." Include gift-related terms ("Gift for Her", "Mother's Day Gift") during seasonal peaks.

High Impact

Landing Page Insights

Which pages drive the most conversions from Google Ads traffic

Landing Pages

Top Converting Landing Pages

Understanding which pages Google Ads traffic lands on and converts is critical for optimization. Product pages dominate, but collection pages and blog content also drive meaningful conversions.

Landing Page Type Spend Conversions Note
/products/bathtub-tray-bath-pillow Product $55,400 939 Top performer by far - hero product page
/collections/bath-gifts Collection $16,800 450 Strong collection page - gift buyers browse & buy
/collections/bath-products Collection $7,800 205 General bath category page performing well
/blogs/epsom-salt-article Blog $215 10 Low spend but organic SEO value driving conversions

Landing Page Insights

1

Product Pages Are the Primary Driver

The Bath Tray + Pillow product page alone drove 939 conversions from $55.4K spend. This page should be continuously optimized: reviews, cross-sells, urgency elements, and mobile experience.

939 Conversions
2

Collection Pages Convert Well

"/collections/bath-gifts" generated 450 conversions - proof that category/collection pages work as PMax destinations. Create more themed collections: "Gifts Under $50", "Self Care Starter Kit", "Luxury Gift Sets".

450 Conversions
3

Blog Content Has SEO + Ad Synergy

The Epsom salt blog article is converting from minimal ad spend. This signals that informational content can drive purchases. Create more content targeting "how to" and "best of" queries related to bath and self-care products.

SEO Value

Strategic Roadmap

Prioritized action plan for the next 90 days

Strategy

90-Day Action Plan

A prioritized roadmap to improve ROAS, scale revenue, and build a stronger Google Ads foundation for Monsuri's next growth phase.

Priority Flow

🔧
Week 1-2
Feed cleanup & quick wins
➡
🎯
Week 3-4
Campaign restructure
➡
🚀
Week 5-8
Scale & expand
➡
📈
Week 9-12
Optimize & iterate

Phase 1: Quick Wins (Week 1-2)

Action Impact Effort
Exclude 50+ zero-revenue products from Shopping/PMax campaigns ✓ Immediate budget reallocation to winners Low
Consolidate duplicate product listings in Merchant Center ✓ Concentrated conversion signals Low
Pause "New Gift Sets" campaign (0.99x ROAS - losing money) ✓ Stops bleeding $3.3K at a loss Low
Increase Brand Defense budget - currently only $5.3K/year ✓ Capture more 4.33x ROAS brand traffic Low
Optimize product titles for top 20 products with search-term data ✓ Better match rates, higher CTR Medium

Phase 2: Campaign Restructure (Week 3-4)

Action Impact Effort
Launch dedicated Search campaign targeting "bath pillow", "bath tray", "bath gift set" keywords ✓ Capture high-intent buyers Medium
Create Affirmation Cards PMax campaign to test this emerging category ✓ New revenue stream Medium
Restructure "New Accessories" campaign - currently 1.05x ROAS ✓ Fix or kill underperformers Medium
Build occasion-specific gift set campaigns (birthday, get well, sympathy) ✓ Higher AOV, new audiences Medium

Phase 3: Scale & Expand (Week 5-8)

Action Impact Effort
Scale top 2 PMax campaigns - increase budget by 20% weekly if ROAS holds ✓ Revenue growth from proven campaigns Low
Create gift guide blog content targeting SEO + ad landing pages ✓ Organic + paid synergy High
Build themed collection pages ("Gifts Under $50", "Self Care Starter Kit") ✓ Better landing pages for PMax Medium
Test Candles & Soap exclusion from main campaigns, measure impact ✓ Redirect budget from low performers Low

Phase 4: Optimize & Iterate (Week 9-12)

Action Impact Effort
Full performance review - compare 90-day results vs baseline ✓ Data-driven next steps Medium
Begin seasonal prep for next peak - creative assets, budget plans, new collections ✓ Earlier prep = stronger peak High
Evaluate new product opportunities from search term data ✓ Product development insights Medium
Refine audience signals across all PMax campaigns based on learnings ✓ Better targeting efficiency Medium

Target Outcome: 90 Days

ROAS: 2.24x → 2.8-3.0x   |   Revenue: +20-30%

By eliminating waste (zero-revenue products, losing campaigns), scaling winners (top PMax campaigns, brand defense), and opening new channels (Search, content), Monsuri should see a meaningful lift in both efficiency and total revenue within 90 days. The goal is to approach 3x ROAS while growing total monthly revenue by 20-30%.

Market Lead · Monsuri Google Ads Account Review · February 2026 · Confidential