We audited your Facebook and Instagram advertising. The data tells a clear story: there's significant room to grow.
Current account-level metrics across all Meta campaigns.
Our audit identified three structural issues that are limiting your Meta Ads performance.
71% of your total spend is going to a single ad delivering a $64 CPA. Meanwhile, other creatives in the account are achieving $16-$23 CPA. Budget allocation is severely misaligned with performance.
The average person has seen your ads nearly 8 times. Frequency above 3x causes ad fatigue, rising CPMs, and declining conversion rates. This is actively eroding your return on every dollar spent.
86% of budget goes to remarketing while only 14% goes to prospecting. The warm audiences are saturated, but the pipeline of new traffic to refill them is severely underfunded.
Buried in the account are creatives delivering exceptional returns. The right strategy amplifies these winners.
Best-performing creative at $16.25 CPA. UGC video format drives high engagement and purchase intent. Despite limited spend, this format is proving what's possible.
Highest ROAS creative in the entire account at $22.22 CPA with a strong 12.4% hook rate. Product-focused UGC with a real person resonates strongly with the target audience.
Best catalog-style creative at $23.24 CPA, outperforming other catalog ads by 2x on ROAS. Gift-intent positioning is a clear winner in the data.
Performance across all ad sets, highlighting the prospecting vs. remarketing disparity.
| Ad Set | Type | Spend | Purchases | CPA | ROAS | Freq. |
|---|---|---|---|---|---|---|
| Thoughtful Gifts | Remarketing | $139 | 6 | $23.24 | 4.06x | 2.98x |
| US Remarketing | TOF Remarket | $87 | 5 | $17.44 | - | 7.64x |
| Bath Gifts | Remarketing | $641 | 10 | $64.06 | 1.91x | 6.66x |
| US Lookalike 2% | TOF Prospecting | $34 | 0 | - | - | 1.55x |
Based on our audit, we've developed a comprehensive strategy across three pillars that we believe can significantly improve your Meta Ads performance.
We've identified specific budget shifts across your ad sets that would immediately redirect spend from underperforming placements toward proven performers. The data shows a clear path to improved blended ROAS.
Your top creatives prove the model works. We have a structured plan to combat ad fatigue, scale the winning formats, and build a creative pipeline that keeps performance consistent over time.
The current funnel structure is limiting your scale. We've designed a restructured prospecting and remarketing approach that builds sustainable audience pools and reduces reliance on saturated warm traffic.