Data-driven pricing recommendation based on current Meta Ads performance, Google Ads benchmarks, product economics, and client relationship context.
Last 90 days across both Google Ads and Meta Ads
Monsuri's core paid channel. 10 active campaigns, primarily Performance Max and Standard Shopping.
Two active campaigns running since November 2025. Currently self-managed by Navin with minimal creative rotation.
| Campaign | Spend | Purchases | CPA | ROAS | Frequency |
|---|---|---|---|---|---|
| CBO - TOF Conversions | $4,041 | 132 | $30.61 | 3.56x | 11.64x |
| CBO - Remarketing (Adv+Catalog) | $4,819 | 172 | $28.02 | 3.73x | 13.65x |
Meta ROAS (3.65x) is 53% higher than Google Ads (2.39x). Meta CPA ($29.14) is 34% lower than Google ($44.45). The channel is clearly working.
Frequency is 11-14x across both campaigns. Only 4-6 ads running. Performance is holding despite fatigue, which means proper management would significantly improve results.
Meta spend (~$3K/month) is just 5% of Google spend (~$56K/month). At 3.65x ROAS, there is significant room to scale Meta to $5-10K/month while maintaining strong returns.
Understanding the unit economics behind the pricing recommendation
US-based Shopify DTC store selling bath and self-care products. Price range: $9.50 to $149.60 USD.
| Category | Price Range | Key Products |
|---|---|---|
| Bath Accessories (Hero) | $24.95 - $64.95 | Bijou Bath Pillow ($24.95), Bamboo Bathtub Tray ($64.95) |
| Gift Sets | $48.95 - $149.60 | Ultimate Bath Gift Set ($149.60), Birthday Bliss ($74.95), Bestie Boost ($79.95) |
| Affirmation Sets | $54.90 | Confidence & Empowerment, Mindful Pause, Positivity Boost |
| Candles | $32.90 | 6 scents (Rose, Palo Santo, Citrus, Eucalyptus, Vanilla, Lavender) |
| Aromatherapy | $49.50 - $79.90 | Essential Oil Roller Set ($79.90), Shower Ritual ($49.50) |
| Soap & Bath | $9.50 - $44.50 | Soap Collections ($44.50), Bath Soaks ($17.90), Bath Bombs ($10.00) |
*Estimated. AOV ($106) minus CPA ($29.14) = ~$77 gross margin before COGS. Assumes ~50-60% product margin on self-care goods.
How many sales are needed to cover the management fee?
At each spend level, how quickly does the management fee pay for itself?
| Scenario | Monthly Ad Spend | Management Fee | Total Cost | Revenue (at 3x ROAS) | Net Return |
|---|---|---|---|---|---|
| Current (Baseline) | $3,000 | $1,500 + $150 = $1,650 | $4,650 | $9,000 | $4,350 |
| Recommended Scale | $5,000 | $1,500 + $250 = $1,750 | $6,750 | $15,000 | $8,250 |
| Growth Target | $10,000 | $1,500 + $500 = $2,000 | $12,000 | $30,000 | $18,000 |
| Peak Season | $20,000 | $1,500 + $1,000 = $2,500 | $22,500 | $60,000 | $37,500 |
$1,650 fee / $106 AOV = 16 sales needed. Meta currently drives ~101/month. Fee = 1.6% of total revenue.
$1,750 fee / $106 AOV = 17 sales needed. Projected ~167/month at 3x ROAS. Fee = 1.2% of total revenue.
$2,000 fee / $106 AOV = 19 sales needed. Projected ~283/month at 3x ROAS. Fee = 0.7% of total revenue.
Our recommended Meta Ads management fee for Monsuri
Based on current performance data, product economics, client relationship, and competitive positioning.
Full-service Meta Ads management including campaign strategy, creative direction, audience testing, and reporting. Aligns with existing Google Ads fee structure.
| Google Ads (current) | $1,750 + 5% |
| Meta Ads (proposed) | $1,500 + 5% |
| Combined Base | $3,250 + 5% |
| Meta at $3K spend | $1,650/mo |
| Meta at $5K spend | $1,750/mo |
| Meta at $10K spend | $2,000/mo |
| Meta at $20K (peak) | $2,500/mo |
1. Client sensitivity: Navin previously rejected $900-$1,200 + 5% quotes in March 2025 when Meta had no proven results. He is explicitly ROI-driven and cautious with management costs.
2. Now we have leverage: Meta is performing at 3.65x ROAS, outperforming Google. The data speaks for itself. The ROI case at $1,500 is bulletproof (16 sales to break even).
3. Current spend is low: At ~$3K/month Meta spend, a $2,000+ base fee would feel disproportionate. The $1,500 base + 5% naturally scales as Navin increases budget.
4. Relationship leverage: Adding Meta management deepens the relationship (harder to leave), increases total account value, and positions us to capture the seasonal upside (Holiday/Mother's Day scaling to $20K+ on Meta).
5. Below Google Ads rate: Pricing Meta at $1,500 vs Google at $1,750 signals that Meta is the "add-on win" while respecting his perception of value. Combined, the $3,250 base is excellent revenue for Market Lead.
Undervalues the work. Meta requires creative strategy, audience management, and ongoing optimization. Anything below $1,500 sets a precedent that devalues the service.
The 5% is critical for aligning incentives. As spend scales (especially during peak seasons), it ensures Market Lead participates in the upside. At $20K/month spend, the 5% adds $1,000.
Given Navin rejected $900-$1,200 previously, starting at $2,000 risks the same outcome. At $1,500, the ROI argument is undeniable (16 sales to cover it), and the 5% captures growth.
How to present this to Navin
Key data points and framing for the conversation with Navin.
"Your Meta account is generating 3.65x ROAS with a $29 CPA, and that's with only 4 ads running and frequency over 11x. With proper management, we can maintain or improve those results while scaling spend."
"You're spending $55K/month on Google at 2.39x ROAS, but Meta is doing 3.65x. There's significant untapped revenue sitting in Meta. Every month without proper scaling is leaving money on the table."
"The management fee is $1,500 + 5%. At your current spend, that's $1,650/month. You'd need just 16 sales to cover it. Meta is doing 101 per month already. The fee is under 2% of Meta revenue."
"You've mentioned wanting a team to handle this so you can focus on the business. Jack and I will run Meta the same way we run Google, with full reporting, creative strategy, and seasonal scaling."