304-point conversion rate optimisation audit across 8 page types. Key findings, quick wins, and a prioritised roadmap to lift revenue.
A 304-point checklist audit reveals significant untapped conversion potential across the entire purchase journey.
These issues have the largest measurable impact on conversion rate and average order value.
The Full Body Bath Pillow (146 reviews, highest-rated product) is sold out and the "Notify Me" form displays raw template code instead of a functional email capture. Direct revenue loss every day this remains unfixed.
No announcement bar, no shipping threshold, and no cost indication until checkout. Free shipping messaging is the single most proven cart abandonment reducer in e-commerce.
Product pages have zero trust indicators near the primary CTA. Trust badges placed near Add to Cart can lift conversion 5-15%. Judge.me medals exist but are buried in the reviews section.
The empty cart page shows only "Your Cart is Empty" with a single "Continue Shopping" link. No product recommendations, no bestsellers, no incentive to browse.
The homepage loads 83 images eagerly with no lazy loading. Combined with third-party scripts (Klaviyo, Judge.me), this significantly impacts Core Web Vitals and mobile load times.
With 15+ gift sets ($54.90 to $224.50), none show individual item cost vs. bundle price. No "You Save $X" messaging. Major missed opportunity to demonstrate value.
Strong foundations to build on
Monsuri has genuine brand strength and several elements already performing well.
Strong emotional, benefit-driven copy throughout the site. Gift and occasion positioning reduces price sensitivity and lifts AOV. Collection descriptions are genuinely compelling.
Top products have 293, 166, 146, and 50+ reviews. Judge.me Diamond and Gold Transparent Shop medals earned. Social proof is there; it just needs better placement.
Expanded to 70+ items with smart occasion-based gift segmentation: Bridesmaid, Birthday, Retirement, Get Well, Boss Energy, and more. Wholesale partner programme now live.
Product schema, breadcrumb schema, Organisation + SmallBusiness + WebSite schema on homepage. Alt text is descriptive and SEO-optimised. Responsive image srcsets implemented.
Prioritised by impact and effort
High impact, low effort changes that can be implemented immediately.
Repair the email capture form on the Full Body Bath Pillow. Add expected restock date, show alternatives ("Try our Bathtub Pillow at $42.90"), and offer a waitlist incentive.
Quick WinSticky top bar with rotating messages: free shipping threshold, current promotion, and trust messaging ("Trusted by 50,000+ customers"). Prime real estate every top store uses.
Quick WinPlace a trust badge row below Add to Cart on all product pages: Secure Checkout, 30-Day Free Returns, 2-4 Day Delivery, and payment security seals.
Quick WinReplace remaining sold-out items in featured sections with in-stock best sellers. Reduced from 5 to 2, but should be zero.
Quick WinHigh impact, medium effort changes that form the foundation of a high-converting store.
"You're $X away from FREE shipping!" with a visual progress indicator. Green when threshold reached. Highest-impact cart optimisation available.
CoreShow product thumbnail, name, price, and "Add to Cart" when users scroll past the main CTA. Ensures the purchase button is always accessible.
CoreSet compare-at prices for all gift sets showing individual item total vs. bundle price. Strikethrough pricing with "Save $X" badge on every bundle.
CoreAdd lazy loading on all below-the-fold images. Defer non-critical scripts. Target under 3-second mobile page load for Core Web Vitals compliance.
CoreFor products over $50: "or 4 interest-free payments of $X with Shop Pay/Afterpay" below the price. Makes a $224.50 set feel like 4 payments of $56.13.
CoreAdd a cross-sell section near the CTA (not buried below reviews). For bath pillows: show trays + bath bombs. For gift sets: show add-on candles and affirmation cards.
CoreMedium impact, higher effort changes that compound over time.
Add video content to the gallery on highest-traffic product pages. Video increases time on page and conversion rate significantly.
GrowthAdd a one-click upsell between checkout and thank-you page. Customise the thank-you page with a referral code and next-purchase coupon.
GrowthDisplay Instagram/TikTok user-generated content and Judge.me aggregate store rating on the homepage. Social proof from real customers drives trust.
GrowthAdd a live chat or chatbot for pre-purchase questions. Particularly valuable for high-value gift sets where buyers need reassurance before committing.
Growth