Google Ads Audit

Nomad the Label - Main
Google Ads Audit

30-day performance analysis with insights, forecasting, and recommendations.

2026-01-17 to 2026-02-15 (30 days) vs Previous: 2025-12-18 to 2026-01-16 Prepared by: Market Lead
Revenue-Only Audit: No margin or returns data provided. All values reflect Google-reported revenue, not actual profit.

Key Insights

  1. Watch efficiency: spend up -12.1% but conversions only up -31.2%.
  2. Account ROAS of 3.5x exceeds target of 3x. Consider increasing budget on top performers.
  3. Low waste at 3.0%. Search term coverage is efficient.
  4. 12 BEST and 57 GOOD performing assets. 0 LOW performers need replacement.
  5. This audit uses Google-reported revenue only. Profit, margins, and returns data were not provided - actual profitability may differ significantly.

Performance Summary

Watch efficiency: spend up -12.1% but conversions only up -31.2%.
Metric Spend Conversions Value ROAS Clicks Impressions CTR CPA
Current A$81,063 954 A$282,603 3.5x 57,606 4,381,175 1.31% A$85.00
Change ↓ 12.1% ↓ 31.2% ↓ 30.5% ↓ 20.9% ↑ 8.2% ↓ 10.2% ↑ 20.5% ↑ 27.7%

Budget Pacing & Forecast

Spend patterns are consistent. Forecast projects A$77,914 over next 30 days.

Next 30 Days Projection

Spend: A$77,914

Conversions: 685

Value: A$202,634

Rest of Month (12 days)

Spend: A$31,456

Conversions: 270

Value: A$79,251

Bid Management Insights

CPC levels are stable. Average conversion value is A$296.32.

Highest CPC Analysis

Period Highest CPC Keyword Highest CPC Search Term
Last 7 Days A$4.21
nomad the label
Campaign: [ML] [CAN] Brand 		A$69.37
the north face compact nomad jacket
Campaign: [ML] [HK] Brand
Last 30 Days A$5.15
nomad the label
Campaign: [ML] [CAN] Brand 		A$69.37
the north face compact nomad jacket
Campaign: [ML] [HK] Brand

Conversion Tracking Health

Only 1 conversion action active. Consider if additional conversion types should be tracked.

Look for lines that suddenly drop to zero - this indicates broken conversion tracking.

Zero-Conversion Search Terms

Low waste at 3.0%. Search term coverage is efficient.
1,461 search terms with A$2,399 spend and zero conversions (3.0% of total spend).

Top 5 by Spend

Search TermCostClicksCampaign
nomads clothing A$87.22 11 [ML] [CAN] Brand
the north face compact nomad jacket A$69.37 1 [ML] [HK] Brand
nomad toronto clothing A$67.76 8 [ML] [CAN] Brand
nomad shop toronto A$67.49 5 [ML] [CAN] Brand
nomad clothing toronto A$56.74 4 [ML] [CAN] Brand

Daily Performance Trend

Campaign Performance

Account ROAS of 3.5x exceeds target of 3x. Consider increasing budget on top performers.

Target ROAS: 3x (green ≥ target, yellow ≥ 70% target, red < 70% target)

Top Products

Top 10 products by spend with period comparison

ProductCostConversionsROAS
No product data available

Top Non-Brand Keywords

4 of 5 top non-brand keywords meeting 3x target.

Sorted by cost descending, excluding keywords containing brand terms

KeywordConversionsCostROAS
nomad the label 154 A$1305 29.6x
nomad the label 38 A$1088 14.4x
nomad clothing 19 A$1044 8.3x
nomad clothing 10 A$605 5.1x
women's linen pants 5 A$568 2.4x

Asset Performance

12 BEST and 57 GOOD performing assets. 0 LOW performers need replacement.
12
57
0

LOW Performers - Replace These

Asset TextCampaign
No LOW performing assets

BEST Performers - Replicate These

Asset TextCampaign
Premium Natural Fabric Clothing - Eco-Luxe Fashion Made For [ML] [AU] Generic - Linen Pant
Natural Designs & Fabrics [ML] [CAN] Brand
Exclusive Range - Limited New Range Available - Fast Free Sh [ML] [CAN] Brand
Now Available In USA [ML] [CAN] Brand
Online Shopping For Women [ML] [CAN] Brand

Geographic Performance

Performance breakdown by location. Identify top-performing regions and potential expansion opportunities.
LocationImpressionsClicksCostConversions
Australia 2,493,015 28,122 A$45,038 576
Location 2124 585,161 11,306 A$15,620 210
Location 2554 726,711 8,493 A$9,325 79
United Kingdom 243,821 4,869 A$3,217 3
Market Lead · Nomad the Label - Main Google Ads Audit · February 2026 · Confidential