Google Ads, Microsoft Ads, and Meta Ads upload services across Australia, USA, and UK markets.
All services managed by Market Lead for Nomad The Label across three markets.
Full campaign management, strategy, optimisation, reporting, and Meta Ads execution
Base management fee plus percentage of ad spend for Google and Microsoft Ads. Flat rate for Meta Ads upload service.
Google Ads and Microsoft Ads management for the Australian market. Search, Shopping, and Performance Max campaigns across both platforms.
Price locked in with 12 month agreement.
Google Ads and Microsoft Ads management for the US market. Search, Shopping, and Performance Max campaigns across both platforms.
Price locked in with 12 month agreement.
Google Ads and Microsoft Ads management for the UK market. Full setup, campaign build, and ongoing management. Priced in GBP to align with platform ad spend and Shopify revenue for linear reporting.
Price locked in with 12 month agreement.
Weekly ad uploads across all three Meta Ads accounts. One upload session per Friday. All creative, copy, URLs, and UTMs provided and approved before upload.
Price based on a 4 month commitment.
Closing the gap between ads and the website. Auditing the full buying journey so what we sell in the ad is consistent with what the customer experiences on the page. Audit and recommendations provided; your developer implements.
Weekly ad uploads across all three markets, so you keep full control of strategy
You provide the approved creative, copy, and targeting direction. We handle the technical upload and QA across all three Meta Ads accounts every Friday.
Weekly ad uploads across Australia, USA, and UK Meta Ads accounts. One upload session per week on Friday. All creative, copy, URLs, and UTMs to be provided and approved before upload.
Price based on a 4 month commitment.
Simple four-step process each week. You stay in full control of strategy, budgets, and creative direction.
Your team finalises ad creative (images, video) and ad copy for the week's campaigns.
Drop assets into a shared Google Drive folder with direct links, landing page URLs, and UTM parameters.
Market Lead uploads ads across all 3 accounts (AU, US, UK) with correct targeting, placements, and naming conventions.
We QA every ad before publishing, confirm everything is live, and flag any cross-channel insights.
Final images and/or video files, ready to upload. All creative must be approved before handover. Shared via Google Drive folder with direct download links.
Primary text, headline, and description for each ad. If copy differs by market (AU vs US vs UK), provide all versions clearly labelled.
Landing page URLs for each market with UTM parameters. Use the correct domain per market (.com.au, .com, .co.uk) and include campaign/source/medium UTM tags.
Which campaign or ad set each ad should go into, target audience, and any budget or scheduling notes. You retain full control over strategy and budgets.
Complete breakdown of all services across all brands and markets
All services for Nomad The Label across three markets.
| Pillar | Platforms | Base Fee | Ad Spend % | Currency |
|---|---|---|---|---|
| Nomad AU | Google Ads + Microsoft Ads | $2,350/month | + 5% of ad spend | AUD |
| Nomad USA | Google Ads + Microsoft Ads | $1,050/month | + 5% of ad spend | USD |
| Nomad UK | Google Ads + Microsoft Ads | £1,250/month | + 5% of ad spend | GBP |
| Meta Ads Upload | Meta Ads (AU + US + UK) | $1,500/month | Flat rate (no %) | AUD |
| Website CRO | Website & E-commerce Audit & Consulting (AU + US + UK) | TBC | Flat rate (no %) | AUD |
You retain full control of Meta Ads strategy, budgets, audiences, and creative direction. Market Lead handles the execution and technical upload.
The real risk with any transition: results don't wait 6-12 months while someone new "learns the business"
Whether it's a new agency, freelancer, or in-house hire, anyone new faces the same fundamental challenge: they don't know the business yet. And results need to happen every month, not 6-12 months from now.
Any new agency or freelancer needs months to understand inventory cycles, bestsellers, seasonal patterns, margin structures, and when to push vs pull back. During that ramp-up period, performance drops while they experiment with what Market Lead already knows.
Every month counts. A new provider doesn't get a grace period while they "learn the products." Revenue needs to hit targets now. A single bad month of misallocated budget or wrong audience targeting can have serious business implications.
Agencies pitch scaling and growth, but they don't understand that for every 10% upside, there's potentially 3x the downside if it's not done carefully. We've seen what happens when small changes are made without understanding the full picture.
A new agency managing Meta Ads won't have visibility into Google, Microsoft, and Shopify data. They'll optimise in isolation, missing the overlap between channels.
This isn't one simple account. It's AU, US, and UK with different audiences, currencies, shipping rules, and inventory availability. A new provider has to learn the nuances of each market from scratch.
The UK market is launching during this transition. Any disruption to Meta Ads during a market launch amplifies risk. The UK needs coordinated execution across Google, Microsoft, and Meta simultaneously.
Four years of accumulated brand knowledge, product understanding, and business intelligence that no new provider can replicate on day one.
Market Lead has managed Nomad since 2022. We know the bestsellers, the seasonal patterns, which collections perform, how inventory cycles affect ad strategy, and when to push hard vs scale back. This isn't written in a brief; it's built from years of working in the data.
We see the full picture across Google, Microsoft, Shopify, and now Meta. We can identify that 36-38% of Meta conversions overlap with Google in AU, flag $15K of wasted male audience spend in 90 days, and make decisions no single-channel provider can.
We already manage AU and US accounts across multiple platforms. We understand the differences in audience behaviour, currency implications, shipping constraints, and seasonal timing between these markets. Adding UK is a natural extension.
Results from month one, not month six. There's no onboarding period, no "getting to know the business," no trial and error with audiences. Market Lead already knows the direction of the business and can execute immediately.
Advertising management is a commodity. Agencies pitch the same scaling promises. The real value comes from the intricacy of business knowledge: understanding inventory, trigger events, knowing which bestsellers to push and when, reading the business direction, and making decisions that protect the downside while capturing the upside.
That knowledge took four years to build. A new agency or freelancer starts at zero. And the business can't afford to wait while they catch up.