Oceanbotics - Meta Ads Campaign Setup Summary

🏗️ Campaign Structure

Campaign

[ML] [UK] Trade Show Excel London [Broad]

ID: 120240594283430647

Ad Set

Targeting: Excel Centre [3km]

ID: 120240594284770647

Ad

Video 01 | Copy 01 [February 2026]

ID: 120240594383160647 | Creative ID: 905139468775131

⚙️ Campaign Settings

Objective

Traffic (Landing Page Views)

Daily Budget

$15.00 USD

Bid Strategy

Lowest Cost

Billing Event

Impressions

Advantage+ Audience

OFF (Strict Targeting)

Account Currency

USD

📍 Targeting

📍

ExCeL London

3 kilometre radius (pin drop)

51.5085°N, 0.0295°E | United Kingdom

Age Range

20 - 65 years old

Location Type

Home + Recent

📱 Placements

Manual placements selected. Only Feed, Stories, and Reels across Facebook and Instagram.

Active Placements

Facebook Feed Facebook Stories Facebook Reels Instagram Feed Instagram Stories Instagram Reels

Excluded Placements

Right Column Marketplace Video Feeds Search In-Stream IG Explore Audience Network Messenger

🎬 Creative Assets

🎥

Oi Ad 2026.mp4

Square format - serves on Feed placements (Facebook + Instagram)

Video ID: 2404263610014558

📱

Oi Ad 2026 (Mobile Video).mp4

Vertical format - serves on Stories + Reels placements (Facebook + Instagram)

Video ID: 1992481398147454

Primary Text

🌊 Oceanbotics live at Oceanology International 2026 📍Join us at Excel London (March 10 to 12) and experience the world's most maneuverable & advanced remotely operated underwater drone. See live demonstrations every day at Stand A250. 👉 Free to attend. Register now. Oceanbotics designs advanced, easy-to-deploy professional underwater drones trusted by Defense, Military, Public Safety, and Offshore Industries. Precision maneuverability with rapid deployment in under 3 minutes.

Headline 1

Oceanbotics Live - Oceanology International 2026

Headline 2

Oceanbotics - Live at Excel London

Call to Action

Learn More

🔗 Links & Tracking

Website URL

https://www.oceanologyinternational.com/london/en-gb/exhibitor-directory/exhibitor-details.rje%20oceanbotics%20inc.org-2f2dc06a-21b8-4caa-b577-dc69a4f671f5.html#/

Display Link

oceanologyinternational.com/oceanbotics

UTM Parameters

utm_source=facebook&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_adgroup={{adset.name}}&utm_content={{ad.name}}&utm_site_source={{site_source_name}}&utm_placement={{placement}}&fb_ad_id={{ad.id}}

✅ Setup Verification

✅ Campaign created with correct naming convention
✅ Objective set to Traffic (Landing Page Views)
✅ Budget set to $15 USD/day
✅ 3km radius targeting around ExCeL London
✅ Age targeting: 20-65
✅ Advantage+ Audience disabled (strict targeting)
✅ Manual placements: Feed + Stories + Reels only
✅ Square video assigned to Feed placements
✅ Mobile video assigned to Stories/Reels placements
✅ Primary text with bold formatting and emojis
✅ Both headlines inserted
✅ Website URL set to Oceanology exhibitor page
✅ Display link set to oceanologyinternational.com/oceanbotics
✅ UTM parameters matching existing account structure
✅ All levels set to PAUSED

Oceanbotics - Meta Ads Campaign