6-month account audit: August 2025 to February 2026. Comprehensive review of $15,593 in spend across 48 campaigns.
OffSider AG Equipment
Based on a comprehensive review of $15,593 in spend across 48 campaigns over the last 6 months. The account has fundamental structural issues that must be fixed before scaling.
Without accurate conversion tracking, every optimisation decision is based on false data. Google's algorithm cannot learn what a real conversion looks like, so it cannot optimise towards actual sales or enquiries. You are effectively flying blind.
The "Summer Sheep 2025" Display campaign shows a 90%+ conversion rate (17,917 conversions from 19,800 clicks). This is physically impossible. It means the conversion tag fires on every page load, not on actual enquiries or sales.
Because the conversion pixel fires incorrectly, EVERY campaign's conversion data is polluted. The "782 conversions" on Sell Like Crazy, the "317 conversions" on Spin-a-Calf, the "52 conversions" on Grids: none of these numbers are real.
Smart Bidding strategies (like Maximise Conversions or Target CPA) rely on conversion data to learn. With broken tracking, the algorithm is optimising towards pageviews, not sales. Every automated bid adjustment is wrong.
The account has zero negative keyword strategy. Broad and phrase match keywords are triggering ads for completely irrelevant searches, burning budget on people who will never buy livestock handling equipment.
| Irrelevant Search Term | What They Wanted | What OffSider Sells |
|---|---|---|
| repossessed tractors for sale | Cheap used tractors | Livestock handling equipment |
| farm buggy for sale | Side-by-side vehicle | Cattle/sheep equipment |
| 4wd tractor with loader for sale | Tractor purchase | Not a tractor dealer |
| used machinery for sale | Secondhand equipment | New equipment manufacturer |
| gumtree livestock queensland | Buy/sell animals | Equipment, not animals |
| charolais heifers for sale | Buy cattle | Not a cattle dealer |
| earth moving equipment | Excavators, dozers | Livestock handling only |
| seized tractors for sale | Auction tractors | Not a tractor dealer |
| plastic driveway grid | Residential plastic grids | Steel cattle/property grids |
| small tractors for sale under $5000 | Hobby farm tractor | Not a tractor dealer |
| cow for sale qld / jersey cows for sale qld | Buy cattle | Not a livestock dealer |
| abandoned farms for sale | Buy property | Not a real estate agent |
| driveway ramps | Residential ramp | Agricultural property access |
48 total campaigns, 38 with zero spend. The account is cluttered with old event campaigns dating back to 2020, mixed campaign types, and no clear naming convention.
| Campaign | Type | Spend (6mo) | Key Metric | Issue |
|---|---|---|---|---|
| Summer Sheep 2025 | Display | $2,486 | 810K impr, 17,917 "conv" | ✗ Broken tracking, 90% conv rate |
| Local Area Grids | Search | $2,381 | 433 clicks, 8.4% CTR | Decent CTR, needs tracking fix |
| Grids SEQ SWQ | Search | $2,208 | 539 clicks, 8% CTR | Decent CTR, needs tracking fix |
| Sell Like Crazy | Search | $1,834 | 2K clicks, 26% CTR | High CTR, suspicious conv data |
| Spin-a-Calf Search | Search | $1,828 | 1.8K clicks, 317 "conv" | Hero product, needs rebuild |
| SRBH Summer 23 Promo | Display | $1,488 | 2.6K clicks | Old promo still running |
| Grids Summer 25/26 | Display | $655 | 1.6K clicks | Low spend display |
| ANFD 2024 #2 | Display | $488 | 1.1K clicks | Old event campaign |
| Competition Targeted | Search | $103 | 77 clicks | Very low spend |
| 38 Other Campaigns | Mixed | $0 | No activity | ✗ Dead campaigns cluttering account |
Despite the structural issues, there are promising signals in the data that indicate strong demand for OffSider products.
Both Grids campaigns (Local Area and SEQ/SWQ) are achieving 8%+ click-through rates, well above the industry average of 3-5%. People searching for property grids are clicking on OffSider ads. The demand is there.
This campaign has extremely high engagement. While the conversion data is unreliable, the click-through rate indicates the messaging resonates. This approach can be refined and scaled.
Spend is concentrated in NSW ($4,032), QLD ($3,632), and VIC ($2,521), which aligns with the primary agricultural regions. SA, WA, and TAS have lower but meaningful spend.
The Spin-a-Calf campaign is generating significant search volume (41K impressions). People are searching for the product by name. This is a strong brand signal that can be leveraged.