Comprehensive fact-check of go.offsiderag.com.au against the official website www.offsiderag.com.au. Multiple critical issues identified including fabricated testimonials and incorrect claims.
Several issues on this landing page may constitute misleading or deceptive conduct under the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010). The ACCC actively monitors:
Recommendation: Pull or correct this page immediately.
All three customer testimonials on the landing page have wrong names, wrong locations, and completely invented quotes. The real testimonials on the official website are about sheep handling equipment, not the Tonto cattle crush.
| Field | Landing Page | Real Website |
|---|---|---|
| Name | Jack Young | Jock Young |
| Location | "Australia" (generic) | Dalby |
| Described as | Beef Producer | No specific title given |
| Field | Landing Page | Real Website |
|---|---|---|
| Location | Queensland | Baringhup, VIC |
| Described as | Cattle Producer | Sheep producer (uses Meat Sheep Handler) |
| Product | Tonto Crush (cattle) | Offsider Meat Sheep Handler |
| Field | Landing Page | Real Website |
|---|---|---|
| Name | Ryan Fogaras | Ryan Folkhard |
| Location | "Australia" (generic) | Lilydale Farms |
| Described as | Commercial Cattle Operator | Sheep farmer (uses Offsider Ag Handler) |
The landing page includes a quote attributed to David Hicks that misrepresents his role.
The landing page labels David Hicks as "The Offsider Innovator" and quotes him saying the Tonto was "built by cattlemen, for cattlemen."
Problem: According to the real website, David Hicks is a former contract harvester, sales representative, and oil/gas project coordinator with a civil engineering qualification. The actual innovator/engineer is his father Gerald Hicks who has 40+ years of fabrication engineering experience.
Additionally, the team are engineers and fabricators, not primarily "cattlemen." This characterisation is misleading.
Multiple inaccuracies in how awards are presented on the landing page.
| Landing Page Says | Should Be |
|---|---|
| "Handy Machine of the Year" Runner-up (2019) | "Henty Machine of the Year" Runner-up (2019) - named after the Henty Machinery Field Days |
| Landing Page | Real Website |
|---|---|
| "5 major industry awards" | 6 awards listed on the real site |
| NAB Agribusiness Award: 2019 & 2023 | NAB Agribusiness Award: 2019, 2022 & 2023 (2022 omitted) |
| The Land Machine of the Year: 2019 only | The Land Machine of the Year: 2019 & 2023 |
Experience and history claims that don't align with the official website.
The landing page claims 10+ years in market for the Tonto Crush. However, the real website describes the Tonto as "All new for 2024", meaning the product is approximately 2 years old, not 10+.
The company itself may have 10+ years of history, but this claim is placed in direct context with the Tonto product, making it misleading.
Landing page says "30+ years of industry knowledge." The real website states Gerald Hicks has "over 40 years" of fabrication engineering experience. The number is undersold but also vague enough to be confusing about whose experience is being referenced.
This claim appears in the main headline. There is no evidence or ranking on the real website or anywhere else that substantiates this "#1" claim. Under Australian Consumer Law, comparative and superlative claims must be substantiated with evidence.
The FAQ section states the Tonto is "Certified suitable for handling hand-raised cattle." No certification body is named. Using the word "certified" implies a formal third-party certification process. If no such certification exists, this is a misleading representation.
This superlative claim appears in the FAQ. No evidence provided. May be true, but without substantiation it carries compliance risk.
These specs appear on the landing page but are NOT listed anywhere on the official website. They may be correct but cannot be verified from public sources.
| Specification | Landing Page | Official Website |
|---|---|---|
| Steel grade | "900MPa structural steel" | Not mentioned |
| Internal height | "2.1m (7ft)" | Not mentioned |
| Queue capacity | "10-animal queue" | Not mentioned |
| Split application gates | Listed as feature | Not mentioned for Tonto |
These need to be confirmed with the client. If accurate, they should also be added to the official website for consistency.
Smaller issues that should be addressed.
The landing page has no phone number, email, or physical address. The real website lists: 41 Willow St, Killarney | 0428 362 765 | andrea.brosnan@offsiderag.com.au | Dave: 0427 156 641. For a high-value purchase (form shows budget options up to $35K+), having no contact details reduces trust.
Footer says "Copyright 2025" but we're in 2026.
Missing the "s" in "hours".
Prioritised fixes, starting with the highest legal risk items.
The current testimonials are fabricated. Either remove them entirely, or request genuine Tonto-specific testimonials from the client. The existing real testimonials are about sheep equipment and cannot be repurposed for the cattle crush.
Unless the client can provide evidence of a formal ranking or certification, these superlative claims must be removed or softened (e.g., "one of Australia's leading mechanical cattle crushes").
Either name the certifying body or change to "suitable for" without the word "certified."
The Tonto is "all new for 2024." Either remove this stat, or clarify it refers to the company's overall experience, not the product.
Correct the Henty Machine of the Year award name.
Change from 5 to 6 awards. Add the missing 2022 NAB award and 2023 Land Machine of the Year.
Either attribute the quote to Gerald Hicks (the actual innovator) or update the description to match David's real role.
Change "30+ years" to "40+ years" to match the official website, or clarify whose experience is being referenced.
Confirm the 900MPa steel, 2.1m height, 10-animal queue, and split gates are accurate. If so, recommend the client also adds these to their official site.
Include at least a phone number and location for credibility on a high-value product page.
Update to 2026 and fix "24 hour" to "24 hours."