Comprehensive briefs for the Meat Sheep Handler, Spin-a-Calf, and The Tonto Crush. Built from discovery calls, onboarding notes, website content, and product specifications.
Australian family-owned inventor, manufacturer, and retailer of livestock handling equipment.
Based in Killarney, Southern Queensland. Founded by Gerald Hicks (40+ years fabrication engineering), David Hicks (qualified civil engineer), and Andrea Brosnan (marketing). They invent, manufacture, and retail livestock handling equipment for cattle, sheep, and goats.
Current revenue ~$2.8M, targeting $4M+ growth. Field day season is a major sales driver. The Nov-Feb lull creates a significant drop in enquiries (from 50-60/week to 3-4/week). Digital advertising is key to bridging this gap.
Website: www.offsiderag.com.au
Phone: 0428 362 765
Email: andrea.brosnan@offsiderag.com.au
Location: 41 Willow St, Killarney, QLD
Priority launch product. Entry-level, highest-volume, strong GP margins.
A true one-person operation for meat sheep handling.
Generate qualified leads (enquiries) for the Meat Sheep Handler via brochure/pricing guide download or direct enquiry form. This is the entry-level, highest-volume product with strong GP margins, targeting new and existing meat sheep farmers who need a reliable one-person handling solution.
Primary "Download the Meat Sheep Handler Brochure" (captures name, email, phone)
Secondary "Get a Quote" or "Enquire Now" (direct enquiry form)
| # | Field | Type |
|---|---|---|
| 1 | Full Name | Text |
| 2 | Email Address | |
| 3 | Phone Number | Phone |
| 4 | Property Location (State/Region) | Text |
| 5 | How many sheep do you run? | Text |
| 6 | When are you looking to purchase? | Dropdown: ASAP / 1-3 months / 3-6 months / Just researching |
Generate 20+ qualified enquiries per month within first 90 days. Reduce cost per lead vs current ad spend waste.
Build: 5-10 business days (confirmed in onboarding call Feb 25)
Optimization: 3 months from launch date
Patented standup calf marking cradle. Higher-involvement, seasonal urgency product.
A true one-person mechanical solution to calf processing. Patented worldwide.
Generate qualified leads for the Spin-a-Calf, a patented standup calf marking cradle. Higher-involvement purchase targeting cattle producers approaching calf marking season. Drive brochure downloads and direct enquiries, particularly timed around the approaching marking season and field day circuit.
PR Opportunity International Women's Day editorial feature (March 2026) in The Land, QLD Country Life, and Stock and Land specifically mentions Offsider products. Coordinate landing page launch with this PR.
Primary "Download the Spin-a-Calf Brochure" (captures name, email, phone)
Secondary "Book a Demo at Your Nearest Field Day" or "Get a Quote"
| # | Field | Type |
|---|---|---|
| 1 | Full Name | Text |
| 2 | Email Address | |
| 3 | Phone Number | Phone |
| 4 | Property Location (State/Region) | Text |
| 5 | How many head of cattle do you run? | Text |
| 6 | How do you currently process calves? | Dropdown: Traditional cradle / Manual / Other equipment / No current solution |
| 7 | When are you looking to purchase? | Dropdown: Before marking season / 1-3 months / 3-6 months / Just researching |
Generate 15+ qualified enquiries per month within first 90 days. Higher-ticket product; expect lower volume but higher quality leads.
Build: To be scoped (additional LP; confirmed 3 products need separate pages)
Optimization: 3 months from launch date
Premium flagship cattle crush. The largest mechanical crush in the Australian market.
The largest and most capable mechanical crush in the Australian market. 1.6 tonnes of Australian steel.
Generate qualified leads for The Tonto, Offsider's premium flagship cattle crush. This is the top-of-the-range, highest-ticket product. Andrea described it as "the Prado with leather seats." Even prospects who can't afford the Tonto create a conversation to sell down to other crush models (Robin, M series).
PR Opportunity Andrea has written a feature story for Australian Women in Agriculture (The Land, QLD Country Life, Stock and Land) specifically about the Tonto for International Women's Day (early March 2026).
Action Needed Additional customer testimonials to be sourced from client.
Primary "Download The Tonto Crush Brochure" (captures name, email, phone)
Secondary "Request a Custom Quote" or "Talk to Our Team"
Funnel CTA "See Our Full Crush Range" (for prospects who can't afford the Tonto)
| # | Field | Type |
|---|---|---|
| 1 | Full Name | Text |
| 2 | Email Address | |
| 3 | Phone Number | Phone |
| 4 | Property Location (State/Region) | Text |
| 5 | How many head of cattle do you run? | Text |
| 6 | What type of crush do you currently use? | Dropdown: Powered/Hydraulic / Manual/Mechanical / None / Other |
| 7 | Single crush or full yard setup? | Dropdown: Single crush / Full yard design / Not sure yet |
| 8 | When are you looking to purchase? | Dropdown: ASAP / 1-3 months / 3-6 months / Just researching |
Generate 10+ qualified enquiries per month within first 90 days. Premium product with longest sales cycle; focus on lead quality over volume. Leads who can't afford the Tonto should be funneled to other crush models.
Build: To be scoped (additional LP; confirmed 3 products need separate pages)
Optimization: 3 months from launch date
Lead routing, domain access, and assets needed from client.
Name: Andrea Brosnan / Dave Hicks
Email: andrea.brosnan@offsiderag.com.au
Phone: 0428 362 765 / 0427 156 641
Domain Registrar: TBC by client
Login Email: TBC by client
Password: TBC by client