Hi Christine,
Here is a detailed breakdown of how the new ads have performed over the first two weeks since going live on February 10. We have analysed performance by property type, creative format, and individual ad to identify what is driving the strongest results.
Since launching 50 new ads on February 10, across all campaigns:
45
Total Leads
14 days since launch
$36.39
Avg Cost Per Lead
Strong efficiency
2.09%
Link Click CTR
Strong for property
$1,638
Total Spend
~$117/day average
2.09% Link Click CTR is strong for property ads. This measures actual clicks through to the landing page (not likes, comments, or shares). The new creative is clearly resonating with the target audience, generating quality traffic at an efficient cost.
Lead flow day by day since ads launched, showing consistent delivery with some natural daily fluctuation.
Averaging 3.2 leads per day since launch. The last two days (Feb 21-22) show a strong uptick with 11 leads combined, suggesting the algorithm is optimising delivery as the new creative exits the learning phase.
Breaking down results by apartment type to see which product is driving the strongest interest.
| Property Type |
Leads |
CPL |
CTR |
Spend |
| 2 Bedroom |
15 |
$41.09 |
2.15% |
$616 |
| Penthouse |
9 |
$62.20 |
1.91% |
$560 |
| 1 Bedroom |
8 |
$37.22 |
2.19% |
$298 |
| 3 Bedroom |
5 |
$24.44 |
2.38% |
$122 |
| General |
2 |
$20.96 |
1.95% |
$42 |
3 Bedroom has the highest Link Click CTR (2.38%) and the best CPL at $24.44, but has lower volume due to less budget allocation. 2 Bedroom drives the most leads (15) with a solid 2.15% CTR. Penthouse leads are the most expensive at $62 CPL, which is expected given the premium price point.
The individual ads driving the most enquiries over the last two weeks, with creative and copy shown.
Spacious two-bedroom residences at Ralph, Alexandria. Open-plan living with premium finishes, natural stone & Miele appliances - moments from Green Square & The Engine Yards. Resort-style pool, landscaped courtyards & rooftop BBQ. Move in May 2026.
2 Bedroom Residences From $1,335,000
Find your place at Ralph, Alexandria. Thoughtfully designed one-bedroom apartments in a rare inner-city retreat surrounded by parks, cafes & the best of Sydney's inner west. Boutique residences. Move in May 2026.
Inner-City 1 Bed Apartments | Ralph Alexandria
Spacious two-bedroom residences at Ralph, Alexandria. Open-plan living with premium finishes, natural stone & Miele appliances - moments from Green Square & The Engine Yards. Resort-style pool, landscaped courtyards & rooftop BBQ. Move in May 2026.
2 Bedroom Residences From $1,335,000
Premium three-bedroom residences at Ralph, Alexandria. Expansive layouts with natural stone, Miele appliances & seamless indoor-outdoor flow - a rare find just 5km from Sydney CBD. Resort-style pool, landscaped courtyards & rooftop entertaining. Move in May 2026.
3 Bedroom Residences From $1,838,000
A private rooftop terrace in the heart of Alexandria. Ralph offers a rare collection of 2 & 3 bedroom residences with exclusive rooftop entertaining - an inner-city sanctuary 5km from the CBD. Move in May 2026.
Rooftop Living From $1,918,000
Ads with the highest link click-through rate (minimum 3,000 impressions to ensure statistical significance).
Find your place at Ralph, Alexandria. Thoughtfully designed one-bedroom apartments in a rare inner-city retreat surrounded by parks, cafes & the best of Sydney's inner west. Boutique residences. Move in May 2026.
Inner-City 1 Bed Apartments | Ralph Alexandria
Spacious two-bedroom residences at Ralph, Alexandria. Open-plan living with premium finishes, natural stone & Miele appliances - moments from Green Square & The Engine Yards. Resort-style pool, landscaped courtyards & rooftop BBQ. Move in May 2026.
2 Bedroom Residences From $1,335,000
Spacious two-bedroom residences at Ralph, Alexandria. Open-plan living with premium finishes, natural stone & Miele appliances - moments from Green Square & The Engine Yards. Resort-style pool, landscaped courtyards & rooftop BBQ. Move in May 2026.
2 Bedroom Residences From $1,335,000
Spacious two-bedroom residences at Ralph, Alexandria. Open-plan living with premium finishes, natural stone & Miele appliances - moments from Green Square & The Engine Yards. Resort-style pool, landscaped courtyards & rooftop BBQ. Move in May 2026.
2 Bedroom Residences From $1,335,000 Broad
1 Bedroom No Price static leads the Link Click CTR at 2.78%, also delivering the lowest CPL ($24). The 2 Bedroom static with pricing holds three of the four spots, confirming it as the most consistently engaging creative across different audiences.
How each creative format is performing across all campaigns.
Note: Static images are generating 90% of all leads at roughly half the cost per lead of carousels and videos. The carousel and video ads were launched primarily for the Penthouse product and may benefit from more time in market, but static images are currently the clear top performer.
Testing whether showing a "from" price in the ad copy impacts engagement and lead quality.
With Price
29 leads · $44 CPL
2.10% LC CTR · $1,268 spend
No Price
10 leads · $37 CPL
2.08% LC CTR · $370 spend
"With Price" and "No Price" ads have nearly identical Link Click CTR (2.10% vs 2.08%). The key difference is volume: "With Price" drives nearly 3x the leads (29 vs 10) due to receiving more budget. The "No Price" variant delivers a lower CPL ($37 vs $44), making it more efficient per lead.
Prospecting
24 leads
$37 CPL · 2.25% LC CTR
Broad
15 leads
$45 CPL · 1.97% LC CTR
Retargeting
0 leads
$80 spent · 0.97% LC CTR
Retargeting has not generated any leads yet. This campaign is running the new Penthouse carousel and video ads. The retargeting audience pool may be too small, or the creative needs adjustment. We recommend monitoring for another week before making changes, as retargeting typically needs a larger warm audience to be effective.
- 2 Bedroom ads drive the most leads (15) with a solid 2.15% Link Click CTR and $41 CPL
- Static images outperform all other formats by a significant margin (90% of leads at $38 CPL vs $72-75 for carousel/video)
- 3 Bedroom is the most efficient: highest LC CTR (2.38%) and best CPL ($24), but receiving the least budget
- 1 Bedroom No Price ad has the single highest LC CTR (2.78%) and lowest CPL ($24) of any ad with significant volume
- Prospecting campaigns outperform Broad on both CPL ($37 vs $45) and LC CTR (2.25% vs 1.97%)
- The last 48 hours have been the strongest yet with 11 leads across Feb 21-22
-
1
Increase 3 Bedroom budget allocation. It has the lowest CPL ($24) but is getting the least spend. Shifting budget here could unlock more efficient leads.
-
2
Consolidate low-performing ads. 58 active ads is spreading budget thin. Pausing the bottom 30-40% and concentrating spend on proven winners will help the algorithm optimise faster.
-
3
Review retargeting strategy. Zero leads from $80 spend. May need a different creative approach or audience expansion for this campaign.
-
4
Landing page form enhancements. As discussed, adding apartment type and budget dropdowns to the form to better qualify leads upfront. We will share a draft for your approval.
Have a great week ahead.
Michael