Advertising Proposal

Seed & Forage Bags
Australia

A Google Ads, Facebook Ads, and landing page package to put you in front of every farmer searching for grain storage before September harvest.

Prepared for Tom Saint March 2026 By Market Lead

The Problem

Great Products. Nobody Can Find You.

You have 23 years in business, sole distribution rights, and a national dealer network. But online, you are invisible.

$0

Paid Advertising

0

Landing Pages

0

Lead Capture System

0

Conversion Tracking

No Online Visibility

No Google Ads, no Meta Ads. When a farmer searches for grain bags or grain storage equipment, your competitor shows up. You do not.

Outdated Website

A Wix site with no quote forms, no dealer locator, and no way to capture interest. References to 2006 articles. First impressions matter for $30K-$65K machines.

Competitor Going Aggressive

TARMA just acquired Silo Bag Solutions. Professional website, social content, proper quote flow. They are investing to dominate while you stay quiet.

Revenue Down 60%

From a consistent $5M baseline to ~$2M over the last two years. 75% of buyers decide last minute, so the brand that shows up first wins the deal.

Your competitor is spending on digital while you rely on Machinery Sales listings and self-managed Facebook. When 75% of buyers decide last minute, the brand that shows up first wins.

The Solution

Google Ads + Facebook Ads + Landing Pages

A fully managed advertising package. We handle the strategy, execution, and optimisation. You focus on your dealers and your customers.

1

Google Ads

Search Advertising

Show up when farmers actively search for grain bags, grain storage, inloaders, and extractors. High-intent keyword targeting, competitor keyword capture, dealer locator CTAs, and conversion tracking on all enquiries.

2

Meta Ads

Facebook & Instagram

Reach farmers before they search. Video and image ads targeting grain growers and ag professionals. Location targeting for grain regions, seasonal ramp for harvest, and remarketing to site visitors.

3

Landing Pages

Dedicated Pages

Built to convert. One per product line (Inloaders, Extractors, Grain Bags, Bale Stacker). "Find Your Nearest Dealer" flow, "Request a Quote" forms, mobile-optimised, and A/B tested.

Website rebuild will be handled separately with our design partner. We will discuss that with you directly.

Timeline

The Seasonal Window

Starting now gives you 6 months to build momentum before the September-December harvest rush.

1

March - April

Foundation Build

Google Ads account setup and campaign launch
Conversion tracking installation
Landing pages for key products
Google Business Profile optimisation
New website design and build (if selected)

2

May - June

Scale & Optimise

Facebook Ads launch with video creative
Collect and publish customer testimonials
Google Ads optimisation based on data
SEO content targeting seasonal keywords

3

July - August

Pre-Harvest Ramp

Increase ad spend as interest rises
Remarketing campaigns to all site visitors
Dealer support materials distributed
Seasonal urgency messaging

4

September - December

Harvest Season (Peak)

Maximum ad spend during peak buying
Capture last-minute buyers with urgency ads
Quick-response enquiry handling
Review, report, and plan for next season

Case Study

River City Trailers: Same Industry, Same Start

A real Market Lead client in the same industry, starting from the same position as Seed & Forage Bags.

$7-11M

Attributed Sales

200x

Return on Ad Spend

2,500

Leads Generated

$30-$50

Cost Per Qualified Lead

5-15%

Landing Page Conv. Rate

390

Sales from Ads

The Parallel

Same industry: Specialized agricultural equipment for regional Australian farmers
Same starting point: Zero digital ads, no landing pages, relied on field days and word of mouth
Same price points: Products ranging from $10K to $40K+
Same buying cycle: High consideration, trust-based, farmers research before buying
Your own words: "We could tell when their ads started because we started losing deals to them"
$60K total ad spend generated $7-11M in tracked sales

What This Looks Like in Practice

Meta Ad Example

RC

River City Trailers

Landing Page Example

Dedicated landing page with pricing upfront, brochure download, and qualifying form. Converts at 5-15%.

Investment

The Investment

A fully managed advertising system. We handle strategy, execution, and optimisation.

Setup & Onboarding

$3,000

One-time

Build the advertising foundation. Everything needed to go from invisible to visible.

Google Ads account setup
Meta Ads account setup
Conversion tracking installation
Dedicated landing page service
Negative keyword lists
Ad copy & creative development
Google Business Profile optimisation
Competitor keyword mapping

Monthly Management

$5,000

/month + 5% of ad spend

Full-service advertising management across Google and Meta. Strategy, execution, and optimisation handled entirely by our team.

4-month rolling commitment

Google Ads management + optimisation
Facebook/Instagram Ads management
Landing page service + testing
Monthly performance reporting
Monthly strategy call
Ad creative refreshes
Seasonal campaign scaling

Website Build (Optional)

FROM

$8,000

One-time (depending on design & scope)

Professional website by our design partner. Replaces the Wix site with a modern, conversion-focused platform.

Custom brand design
Conversion-focused layout
"Request a Quote" flow
Individual product pages
Testimonials & social proof
Dealer network showcase
SEO foundation & schema
Mobile-responsive design

This Pricing Expires March 20

Lock in this rate before it goes up. Starting now gives you 6 months of momentum before the September harvest rush. The businesses that market during downturns win the upturns.

Lock In This Rate

Questions? Call Michael on 0431 954 607 or email michael@marketlead.com.au